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All Articles by Erik Huberman

Stop Targeting 'Millennials' -- They're Not a Single Demographic

Stop Targeting 'Millennials' -- They're Not a Single Demographic

Focus on them as individuals, and market accordingly
Erik Huberman
March 20, 2017
3 Ways to Stop Taking Your Most Loyal Customers for Granted

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
Erik Huberman
February 24, 2017
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Being in the spotlight does not equal automatic influence
Erik Huberman
December 20, 2016
4 must-haves for brands considering TV commercials

4 must-haves for brands considering TV commercials

The decision to run TV spots shouldn’t be taken lightly.
Erik Huberman
February 07, 2016