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5 key ingredients of a successful restaurant business

Learn from the restaurateur behind Little Asia

By: Carlo P. Mallo | May 06, 2011 15:00 pm

Charlemagne Lim started his restaurant business out of pride, even when he did not have any background in running a restaurant or cooking a decent dish himself.

“I did not want people to know that I was closing my previous business (a liquor store) because I was losing. When I decided to open the restaurant, I just believed that it was something that we could do,” said Lim, who owns Little Asia restaurant, which opened in Tomas Morato in 2001.

And his belief did pay off as his restaurant has now expanded to three with branches in Greenhills and McKinley Hill. All his three branches are now performing well, even exceeding expectations in revenues.

Looking back, Lim believes that there are five ingredients that helped him perfect the recipe of success in the restaurant industry despite the competition in the industry.

  • Well-crafted menu
  • Appropriate ambiance
  • Impeccable service
  • Affordable price
  • Strong employer-employee relationship
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