Doing business and helping artisans thrive
Rags2Riches leads the way in showcasing craftsmanship from empowered women.
Mar 26, 2012 19:00 pm
Social-enteprise and fashion brand Rags2Riches collaborates once again with top designer Rajo Laurel to launch its colorful bag collection called Athletenique. This collection celebrates the philosophy of fitness is fashion, where athletic and ethnic influences collide to create a combination of textures and colors.
The pieces range from colorful evening cluthes, to satchels and totes in its signature basketweave. The eco-ethical accessories are made out of upcycled scrap cloth, organic materials and indigenous fabrics by women living in poor communities across the country. This collection continues to adhere to the Rags2Riches philosophy that advocates: People, Profit, Planet and Positive Influence.
The company is planning on expanding its distribution to retailers in the country and abroad. You can buy Rags2Riches products at Firma, House of Laurel, Aranaz, Oliver Tolentino and Shangri-la Hotels and Resorts.
Rags2Riches works because it provides the women with fair access to the market as well as with additional skills-based, financial and health training so that they can maximize their career potential and take steps towards long-term financial and personal well-being. After four years, R2R has already empowered 450 women across 21 communities in the Metro Manila area and continues to expand its social impact and eco-ethical footprint in the country.
Photos courtesy of Rags2Riches.