Effective shirt selling via Facebook and Twitter
How a small company is thriving via social networks
May 02, 2011 14:00 pm
Selling message shirts is not exactly new, but when the clothes are selling like hotcakes via social networking sites like Facebook and Twitter, it becomes a totally different story--an inspiring one at that.
But how can one make a business run just via social networking?
"We made sure that the product that we have is something that we believed in and we will actually wear, and not just something that we can profit from," said Charette Regala, the designer behind Posible+ shirts. The profit, though, does not go into her pockets as the shirts are part of a fund raising project of batch 48 of the LEAP program of the Organizational Change Consultants International, Inc.
Going viral was the least of their priorities when they started uploading photos of their shirts on social networking sites like Facebook and Twitter. "We just wanted people that we know to see that we have this fund-raising program and they can help us by buying a shirt. We were just targeting our friends," Regala said.
Starting with 100 pieces of shirts in the latter part of February, the group has now sold more than 650 shirts--way above their expectations.
"It all happened in a span of a little less than two months! And every day, more and more people are inquiring about the shirts, wanting to buy," Regala added. "People that we did not know would start sending messages on Facebook or on Twitter asking where they can buy the shirts."
Regala's brand, Posible+, stemmed from her team's aim at using something positive.
"It is a generic word that most people can relate to and it can be understood by everyone," said Regala, who has background in design and retail advertising. Her stint as buyer for international clothing brands has also helped her.
"My background helped when it came to choosing the colors that we wanted for the shirts, the font and even the color of the plus sign on the shirt. I somewhat knew what would actually sell and work with the public in general," Regala said.
While most online retailers think that their Internet presence is the end all of their business, Regala and her team thought otherwise. After all, at the end of the day, it is still the product that the people are after, not the method of selling.
"Social media did help us, but I think people are buying our product because of its positive message, because they also believe in our product," Regala said.