th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Home-based business idea: Plastic flower arrangements

Start your entrepreneurial journey at home
By Entrepreneur Staff |

Business: Plastic flower arrangement

Tenants of condominium buildings now rising at a fast clip across the metropolis can be your market for this business.

Capital: The initial investment for an artificial flower business will depend on the materials to be used in making the product. For Letecia Rodriguez, who has been making embroidered flowers on clay pots since the 1980s, it only required P500 to get started. She recovered her capital after her first delivery of potted artificial flowers, which took her a couple of months to make.

Materials: These are what you will need for making embroidered flowers: embroidery threads, glue, wires, pliers, small clay pots, Styrofoam, and artificial moss or grass. These can be bought from Divisoria Market in Manila or from crafts shops. For silk flowers: silk cloth materials, strings and wires, glue, scissors, vases, baskets, pots, and ornaments or accessories such as buttons and beads.

Workforce: Rodriguez initially did all the embroidering herself. When orders began to pile up, however, he asked her four children to help out. Among the four, the eldest, Jonard, is currently the most involved in the business. Since it is not her full-time business, however, Rodriguez doesn’t require additional help and devotes the greater part of her time to doing home-service reflexology.

On the other hand, Zenaida Cruz, owner of Acushla Flowers, does the artificial flower business full time. She was a one-woman show when she started the business, buying the materials and arranging the flowers herself. But she had to hire people when business started to pick up. Today, Acushla has two branches in Sta. Lucia East in Pasig City, another in SM North Edsa in Quezon City, and a small showroom-office at Makati Cinema Square in Makati City. She employs a secretary, two sales attendants for each branch, an accountant, and an artist.

Process: Flower-making started as a hobby for Rodriguez. She proudly says that she was the one who invented the embroidered flowers-on-pot concept. She recalls that she even attempted to have the concept patented but gave up because of the red tape. “My embroidered and potted flowers currently sell at around P350 a dozen, but I used to supply a New Zealander who bought them at $5 per pot,” she says.

In the case of Cruz, she used to arrange the floral pieces herself and sell them to her friends house-to-house. “I love beautiful things, so the business is simply an extension of my passion for aesthetics,” she says. “Up to now, although my business has grown, I still enjoy the creative process in flower arranging.”

Marketing: Rodriquez relies on word-of-mouth and referrals to promote her flower-making business. “During my son’s wedding, for instance, we used my artificial flowers as decorations and many of the guests liked it,” she recalls. To help promote the product, her children often give away samples of the artificial flowers as gifts.   

As for Cruz, she leaves the marketing to the stores that she supplies with her products. But she also handles direct inquiries from building owners. She explains: “As more and more offices or residential units are built, the market for artificial flowers for decorative purposes has been growing. Among people who live in condominium units, for instance, it’s so frustrating to take care of real plants that can get dirty and die fast. This is why more and more of them are now getting artificial flowers instead.”

Article was originally published in the May 2007 issue of Entrepreneur Philippines.



Click here for more articles on home-based businesses


Click here for more articles on part-time stints

Latest Articles

Coming Soon: Special Fiscal Incentives Exclusively for PH Startups

The government is preparing a package of tax perks for innovative businesses, says DTI Sec Ramon...

byLorenzo Kyle Subido | October 23, 2017 11:00:00

How Did Uratex Grow into an Industry Leader with a Starting Capital of Only Php4,000?

Lessons on perseverance from the PH’s 2017 Entrepreneur of The Year Natividad Cheng

byPauline Macaraeg | October 23, 2017 10:00:00

Why Writing a Thank-You Note Should Be as Automatic as Brushing Your Teeth

This founder provides free cards to employees to write thank-you notes

byBrian Buffini | October 23, 2017 08:00:00

8 Ways To Stop People From Interrupting You

It may not be that people are being rude, but that you aren't delivering your message effectively

byLydia Belanger | October 23, 2017 06:00:00

How to Motivate Your Team During the Last Months of the Year

With the fiscal year coming to an end, how will you set up your organization for 2018?

byJames Clark | October 23, 2017 02:00:00

Why So Many Entrepreneurs Let Their Dreams Die

Don't give up: The world needs you!

byShaun Buck | October 23, 2017 00:00:00

‘Business as Usual’ COL Financial Advises Clients as Stock Market Trading Resumes Oct. 23

Largest online stockbroker still has to complete probe into possible breach involving client data

byEntrepreneur Staff | October 22, 2017 17:00:00

Founder Socorro Ramos Spent Only Php200 To Open National Book Store

A rare Q&A with a true icon of Philippine retail

by | October 22, 2017 10:00:00

Is Your Work Ethic Better than Average? Find Out in 5 Questions

How does your work ethic compare to the average person?

byCarolyn Sun | October 22, 2017 08:00:00

3 Steps to Better Motivate Employees With Performance-Based Pay

Avoid underpaying your current talent and overpaying new outside hires

byRobert Glazer | October 22, 2017 06:00:00

No Office? No Problem! 5 Key Tips for Working on the Go

Is your desk where ever you happen to have your laptop plugged in? Then learn these survival secrets

byVictoria Cairl | October 22, 2017 02:00:00

Vice President Leni Robredo Launches New Program to Fight Poverty

The program will help create jobs and develop skills of local residents.

byPaolo Chua for | October 22, 2017 00:00:00