th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

PH Online Sellers Earn As Much As Php1-M A Month on This E-Commerce Platform

The most downloaded free online shopping app in the Philippines, Shopee includes a “tawad” option
By Lorenzo Kyle Subido |



One of the key themes at the ongoing Internet and Mobile Marketing Association of the Philippines’ (IMMAP) 2017 digital congress or DigiCon DX is how to harness the power of digital to grow your business. While many of the sessions focused on how large businesses can usher in digital transformation in their companies, this e-commerce platform talked about how small business owners are taking advantage of online selling platforms to make millions in sales.


In a talk about mobile commerce for millennials last October 11, Macy Castillo, the head of commercial business for e-commerce platform Shopee Philippines, revealed that one of their sellers made Php959,000 in sales last July 2017, according to the seller’s post on Shopee’s Facebook page. Castillo further revealed that for August and September, the seller’s earnings have grown to over a million pesos per month.


While that seller’s million-peso story may be one-off for now, large earnings from online selling aren’t unheard of in Shopee. Other testimonials on its Facebook page reveal that another seller made Php169,000 in one week, while yet another posted more modest but still impressive sales of Php83,000 in three weeks.


“Some of these [sellers] have quit their jobs because they've made double or triple their [monthly salary] already,” shared Castillo. “They're working from home, spending more time with their family.”


Launched in December 2015, Castillo describes Shopee as a “peer-to-peer e-commerce platform,” in that it combines elements of an online selling platform with a social media website. Part of the Singapore-based internet firm Sea Ltd., which is also the operator of gaming giant Garena, Shopee has marketplaces in six Southeast Asian countries and a seventh in Taiwan. (The Gokongwei family, which owns the publisher of Entrepreneur Philippines website, also controls JG Summit Holdings, which invested $25 million in Sea Ltd. in May.)




For Castillo, among Shopee’s main draws are how interested sellers can list their products on the website within 30 seconds and how the whole transaction is integrated into the platform. She highlighted that both listing a product and shipping it to a buyer are free, and both buyers and sellers can safeguard transactions through its Shopee Guarantee feature.


Castillo added that Shopee has personalized its services across the markets it operates in to better reflect different consumer behaviors. For the Philippines, the Shopee app has a built-in feature for buyers to ask sellers for discounts on certain products.


“I know Filipinos are very keen on making tawad (haggling), so we also have a tawad option on the app,” Castillo shared. “If sellers are happy to give you a discount, they can just accept it (the tawad request), and that will reflect through all the way to checkout.”



Such services have made Shopee a market leader in the country’s competitive e-commerce landscape. As of the time of writing, Shopee Philippines is the No. 1 free shopping app in both the Google Play Store and the Apple App Store. As of August 2017, the app has been downloaded over four million times in the Philippines. The Philippine platform currently has over three million individual listings, and while Castillo did not specify the number of Philippine sellers, it has amassed over two million sellers across its seven markets.


Shopee’s success underscores the massive opportunity for e-commerce in the Philippines. The online retail industry is expected to reach $1.2 billion in sales for 2017, a 22-percent increase from the year before. According to social media agency We Are Social, e-commerce penetration stood at 29 percent in 2016, which meant that over 30 million Filipinos are purchasing products and services online.



Related story: PH E-commerce Revenue to Hit $1.2 B in 2017






Lorenzo Kyle Subido is a staff writer of Entrepreneur PH

Latest Articles

How Much Money Are College Entrance Exam Review Centers Making?

A close look at revenues and profits of MSA Group and AHEAD Learning Systems

byPauline Macaraeg | October 20, 2017 14:00:00

Which PH Tycoons Are Partnering with Their Potential Disruptors?

PwC’s 2017 Philippine Startup Survey says big businesses are tying up with innovative startups

byLorenzo Kyle Subido | October 20, 2017 13:00:00

The Most Common Habit of Self-Made Millionaires

Develop this habit if you sincerely want to retire as a self-made millionaire

byBrian Tracy | October 20, 2017 08:00:00

Sorry, Millennials -- You Are Not Entrepreneurs

Younger entrepreneurs should look to their older counterparts for guidance to be successful

byDavid Meltzer | October 20, 2017 06:00:00

Transform Vulnerability Into Your Wonder Woman Superpower

Being more human may just be the answer to leading superhuman disruption

byDr. Patti Fletcher | October 20, 2017 02:00:00

With 100 Stores and Counting, This Restaurant Proves That "Lutong Bahay" Will Never Go Out of Style

Kuya J opened 100 restaurants in just two years

byTrixie Zabal-Mendoza for | October 20, 2017 00:00:00

PH Tech Firm Launching Blockchain-Powered Rewards Platform in the US and Thailand

Appsolutely’s LoyalCoin aims to be a unified loyalty program that can be used across different...

byLorenzo Kyle Subido | October 19, 2017 14:00:00

Uratex Founder Natividad Cheng Named PH Entrepreneur of the Year by Ernst & Young

Founders of Cebu Landmasters, Happy Skin Cosmetics and Fruitas also win awards

byPauline Macaraeg | October 19, 2017 11:00:00

Why Job Titles Don't Always Reflect the Value of Employees

What if our job titles moved in real-time, based on the value we are adding to the business instead?

byJeremy Bloom | October 19, 2017 08:00:00

6 Science-Backed Ways to Make Your Office More Productive

Consider adding some Gerbera daisies to your office, plus plenty of natural light and LED lighting

byMoe Kittaneh | October 19, 2017 06:00:00

"The Right Time" Is a Myth. Here's How to Make Every Time Work for You

Life is too uncertain to wait around for the "right time"

byShakir Akorede | October 19, 2017 02:00:00

Where Did the Richest Filipinos Go to School?

Which school produced the most billionaires and millionaires in the Philippines?

bySasha Lim Uy for | October 19, 2017 00:00:00