So you want a professionally designed website?
Win over your customers with a well-designed site. Know the basics, whether you're outsourcing or doing it in-house.
By: Mari-An Santos | Jul 11, 2012 17:00 pm
In case you haven't heard, everyone's online! And chances are, your target market is online, too. More than just updating their Facebook accounts and checking e-mail, a growing number of consumers all over the world depend on information they get from different websites and letting their fingers do the walking.
Now is a good time for you to get a swanky, new website to attract customers, if you still don't have one. But if you can't tell a byte from a bite, you can employ the services of a web designer. According to Mike Maglipon of Magcon Graphics, a web design company, there are two aspects to creating a website: creatives, or design and layout; and production, or programming. Magcon, which Maglipon co-manages with wife Cathy, opened in 1999, with friends and family as initial clients. From there, the network grew. They have since designed websites for Fairways and Bluewater, Hanford, and PhilUSA.
Maglipon says that when they start work, they ask for the following from their prospective client:
- Client Brief. This is the first step in the process. Among the questions you should answer are: What type of website do you want to have? What are the do's and don'ts for your website (with respect to colors, images to be used, copy to be applied)?
- How many pages do you want to have? (This has a bearing on how much you can expect to spend. We'll discuss that in more detail later.)
- How extensive will the interaction be with the user? Will there be more flash animation or more static (non-moving) pages? ?As functionality is a priority in making a website, a site that is fancy in so many ways could be a deterrent in making the visitor stick to the website. More clutter usually results to less viewership, unless the site is geared towards a younger market, as this demographic has more patience in waiting for heavy site to load.?
- Is the domain name (www.mydomain.com) already purchased/ owned?
- Where will you host your site?
Jan Michael Javier, a multimedia artist for Tao Corporation, adds the importance of knowing the target market for a website. "Knowing the target market of the website gives me an idea of how its 'feel' should be. Then, I [can start working on] the main style and design concept for the website."
THINGS TO CONSIDER
After you've decided on the details, you can expect a timetable like the following.
- Week #2: Development of JPEG stills. These are home page and inside static page designs the client may choose from. A web design company usually sends three or more designs for review
- Week #3: Submission of images and text to be used. Start of programming.
- Week #4: Viewing of temporary website for client review.
- Week #5: Debugging and finalization of website.
- Week #6: Uploading to live site.