The 5 essentials of a bakery business
With more than 600 stores nationwide, Julie's Bakeshop is the now country's largest bakeshop.
By: Carlo P. Mallo | Jul 09, 2012 10:00 am
Nearly 30 years after it opened its first store in Cebu City, Julie’s Bakeshop has now reached hundreds of stores nationwide, a remarkable feat for a bakeshop that only started as a neighborhood venture meant to supply the needs of a related canteen business .
In the Philippines, bakeshops are found in nearly every street or corner. Althugh Red Ribbon and Goldilocks are among the country's most popular brands, Julie's Bakeshop of the Gandianco family now claims dominance as the the country's largest bread and pastry-maker in terms of number of outlets.
Armed with a secret recipe, both in kneading the dough and doing business, Julie's Bakeshop rightfully holds the "national" bakeshop title. It now has three commissaries in Luzon, Visayas, and Mindanao to support the needs of its stores.
Joseph Gandianco, chief executive officer and second-generation owner of Julie’s Bakeshop, relates that there are five values that an entrepreneur who wants to enter the bakery business must keep in mind:
Like all other businesses, the owner must be hands-on in running the bakery – from sourcing of ingredients, marketing, product development, and choosing the locations. Just like kneading dough, getting your hands dirty will let you feel the texture of the dough which will tell you if it is too soft or too dry.
“You have to work hard for the bakery to succeed and grow. If you will let the bakeshop just run on its own, nothing will happen. But if you are hands-on, you will know what will be good for your business,” Gandianco said.
Anybody who is serious in his venture knows the value of innovation. In a saturated industry such as bread-making, innovation will set apart a business from the rest. “While our competitors are always [monitoring us and our products], we continue to innovate with existing products to make them new,” Gandianco said.