Directories

Name: Better Than Ice Cream Yogurt

Company: Better than Ice Cream, Inc.

Description: Better Than Ice Cream (BTIC) is the pioneer frozen yogurt manufacturer in the Philippines which was first established in 1989.  It was a family business owned by Banker-turned-entrepreneur Nestor P. Bonoan.  The first store was opened at Park Square Mall in Makati.  Since then, the company has opened more than 15 retail stores in Metro Manila’s key malls and has franchise distributors in different parts of the country.

Address: #138 T. Kalaw St., San Juan City

Telephone Number: (02) 725.4313

Fax Number: (02) 724.5978

Email: franchise@bticfrozenyogurt.com

Website: http://www.bticfrozenyogurt.com

Franchise Package:

- Assistance in Site Evaluation

- Assistance in Site Design and Construction, Store Set-up, Sourcing of Equipment, Costs and Profitability Estimates and Market Study

- Assistance in hiring/evaluating/training of Personnel

- Training on BTIC Operations & Controls

- Comprehensive Store Operations Manual

- An Opening Supervisor assigned for the branch’s first few days of operation (for Metro-Manila Franchisees)

- Continuous research and development of the BTIC product line

- Continuous training programs

- Regular communications with franchisees

- Access to POS and Promo Materials

Year Started: 1987

Franchising Since: 1997

Franchise Fee: BTIC Scooping Station Php50,000 + VAT = Php50,000 BTIC Yogurt Store Php250,000 + VAT = Php280,000 Provincial Distributor Php1,000,000 + VAT = Php1,120,000

Total Investment: P250,000

Royalty Fee: 5%

Ads Fee: 2%