Today, one of the more popular ways that supermarkets and shopping malls ensure customer loyalty is issuing privilege cards. These cards allow regular shoppers to load point in the cards with every purchase ad later redeem these points in the form of discounts or freebies.

But even before the privilege card came along Filipino businesses already had a type of customer loyalty program in the form of the 'suki' relationship.

The 'suki' is basically a regular client of an establishment usually small retail outlets or wet market stalls. The' suki' gets flexible credit terms, discounts, and the occasional freebies from the business owner. The relationship is usually cultivated over many years. However, beware of vendors who abuse this by calling anyone who passes by their stall as 'suki' but not giving them the benefits it implies.Only in the Philippines!