Investments in the Philippine hotel industry are expected to rise owing to the huge potential of tourism in the country, industry experts said. [Read about a quaint San Pablo bed-and-breakfast inn here]

Merril Yu, chief executive officer of Y&S 1847 Hotel Investment and Development, cited two factors that drive the hotel industry’s growth in the country – the airfare promos and the rebound in the global economy.

Airlines such as Cebu Pacific has been very aggressive in promoting its budget airfare promos while international tourist arrivals are seen to improve this year following the global slowdown in 2009.

“With the good tourism industry outlook, we expect a wave of investment in the hotel industry that will go through the entire country,” Yu said, adding that even secondary destinations will be a favored site for investments. [Read about a software for the resort owners here]

These secondary destinations include  Tacloban, Dumaguete, Bacolod, Iloilo, and Cagayan de Oro.

At the 1st Philippine Hotel Investment Conference, organized by Y&S 1847 and Food and Hospitality Events Specialist, Inc., Yu said he hopes to “give prospective entrepreneurs and investors” a 360-degree perspective of the hotel industry.  [Read about a bill that seeks to boost tourism in RP here]

The event will be held on August 20, 2010 at the SMX Convention Center in Pasay City.
The conference is set to explore sustainable business and investment opportunities and discuss key developments in the Philippine hotel industry.

Panelists include both foreign and local hotel executives.

The conference also aims to identify emerging hotel  industry trends.
 
“What we aim to provide is an exchange between the entrepreneur and the industry experts on the trends and how it is to run a hotel,” Yu said.  - Carlo P. Mallo