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Apr 19, 2010
Chef Tony's Popcorn seeks overseas expansion
Photos by Cheryl M. Arcibal
This homegrown brand has ambitious expansion plans. Plus find out what its five hottest-selling flavors are!

Homegrown Chef Tony's Popcorn is seeking overseas expansion and selling its shares to the public in the mid-term.

Antonio Elepano or Chef Tony himself told Entrepreneur.com.ph during the recent Entrepreneur Networking Night that its plans for the gourmet popcorn business is to put up outlets in Southeast Asia. 

Presently, a distribution partnership is being threshed out in Singapore and in Guam. Chef Tony's Popcorn has 50 outlets in the Philippines.

It is also setting its sights on Malaysia, Thailand, Australia and Japan.

Chef Tony's Popcorn has recently partnered with Delivery21 for a more efficient delivery system for the customers' convenience.

Another project is the Chef Tony's confection which sells chocolates.

In five years' time, Elepano said, Chef Tony's Popcorn may list in the Philippine Stock Exchange through an initial public offering.

Elepano said franchising is not among the options being considered by the company to expand but the major plan for the year includes relocation of five of its outlets nationwide.

“I want customers to be near a Chef Tony’s Popcorn –- say a 10 to 15-minute drive – where people can frequently go and get their snacks,” he added. - Gil Florentino M. Garcia

Elepano, meanwhile, shares the five best-selling flavors of Chef Tony’s Popcorn and why Filipinos love them:

1. Original

TONYORIG.jpg

"It's our first product and the most neutral among all our flavors."

 

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“Having solid small and midsize accounts will give you the confidence to go big.”

— Barry Farber,  bestselling author of management books
(Entrepreneur, August 2009)

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