Franchising remains a viable investment opportunity despite the slow the economy, a local trade group said.

According to Association of Filipino Franchisers Inc. (AFFI) President Rommel Juan, local franchise companies are beating the odds and continue to show tremendous growth. He credits the innate creativity of Filipinos as a reason why successful franchise concepts remain a staple of the Philippine economy.

"During times of economic crisis, franchising is a viable investment that is tangible. It is something people can control in these uncertain times," said Juan.

In line with its thrust of promoting homegrown franchise concepts, AFFI is set to hold the 8th Filipino Franchise Show 2009, which kicks off from September 6—9, 2009 at the World Trade Center, with the theme Franchising Opportunities: Rising Above the Crisis. The three day event is envisioned as a one stop shop of homegrown franchising and business opportunities, and specifically caters to SMES.

“People who are looking for an investment should seriously consider getting a franchised concept, because it has proven to be a reliable investment vehicle over the years. Of course, one should be careful about choosing a franchise, and should do some homework and research before getting one to avoid being scammed,” Juan said.

The exhibit will feature proven franchise concepts like Bibingkinitan, Binalot, and Aquabest, as well as new franchise ideas from AFFI’s 80 member companies. Resource speakers and business owners will also be on hand to answer franchise related questions, and offer business advice to prospective franchisees.

The Entrance fee to the 8th Filipino Franchise Show is P50 for the general public, P25 for Senior Citizens, but FREE when when you register online at the official website www.franchiseshowphilippines.com

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