Franchising

In the business of food, coming out with a unique concept to attract diners can be a hard task to accomplish. Competition is cutthroat and diners are savvy. The Philippine market is already riddled with homegrown and overseas food franchise concepts doing well at every price point. It then takes more to surprise and convince people to go back.

4 Fingers Crispy Chicken, the newest franchise from Singapore to open in the metro not only surprises but offers a new way to enjoy a Filipino favorite - crispy chicken- by pairing it with a fun design concept reminiscent of the New York subway scene complete with graffiti walls, a mural reflecting Koreatown, industrial lighting, and ultra-hip music. The four walls of eye-catching graffiti were hand-painted by the artist collective, Weewilldoodle in the first 4 Fingers Crispy Chicken branch in the country located at SM North Edsa. To see photos, click here.

Launched in Singapore in 2009, 4 Fingers Crispy Chicken was created by four foodie friends with a shared passion for fine food and wine. Using a secret recipe that infuses various Asian spices and flavors, the foodie friends cooked up the 4 Fingers concept.

Why the name 4 Fingers? Good question. Company director/founder, Jord Stefan Figee says, "We chose the name because it is recognizable and easy to remember." 4 Fingers Crispy Chicken also started with four friends getting together to launch a business and coincidentally, chicken feet have four toes.

He says, “The significant growth of the Philippine food service industry in the past year and Filipinos’ knack for good food are opportunities that brought us here. We also recognize the huge interest and demand for international chain stores in the country, especially those that offer non-traditional Filipino food.”

Aside from the soy garlic and spicy flavored chicken, it also offers side dishes and ready-to-eat food such as Kimchi Coleslaw, Katsu Chicken Sandwich, Calamari and Shrimp, Tofu Salad, and Seafood Rice Box to name a few.

The brand now has four branches worldwide including the Philippines. In December 2011, it opened its second store in Indonesia and plans to build more stores in the Philippines, Singapore and Indonesia this year.

Photo courtesy of Weewilldoodle.

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