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Franchising proudly Filipino brands
Jan 19, 2012
To expand a business in an archipelago is to face costs and challenges not for the faint-hearted entrepreneur. The winners for Best Homegrown Franchises during Entrepreneur Philippines' Franchise Awards 2011 are definitely not that kind, setting up stores across the country with the help of partners and through an efficient franchising system.
Doing business in the Philippines poses a lot of challenges to entrepreneurs, initially in the registration process, and then eventually, in expanding nationwide. Logistics is unimaginably hard in an archipelago, and the high cost of bringing products to far-flung islands is an expense many companies are not willing to spend on.
There are a few exceptions though: Lots’A Pizza Franchise System, Philippine Food Asia Corp., and Max’s Franchising Inc. are all willing to take that risk, and have successfully conquered much of the country—more than 120 stores each scattered in at least 10 regions. They continue to be some of the most preferred franchise concepts in the country, thanks to strategies that helped each to expand fast and efficiently.
Getting a partner that would be able to manage outlets in Visayas and Mindanao was the only good option Lots’A Pizza could take on. “We really don’t have the time to go there and see the operations, so we got a partner which is already familiar with the place,” says president Tess Ngan Tian, referring to VisMin Master Franchise Corp., a subsidiary of RJ & Sons Enterprises, the mother company of Julie’s Bakeshop.
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