Franchising

Popularly known as the automated photo booth service making rounds in numerous upscale events since 2007, Baicapture is now ready to take a shot at the world of franchising as it opens its doors to expansion. 

Under the leadership of husband-and-wife team, John Bailon and Jackie Bailon, the booths have made its way to several key locations in the country like Cebu, Pampanga and Bataan; the brand has also been exported all the way to Singapore.

The company, however, realized that franchising is the key to other markets. “We believe that franchising will provide a chance for the Baicapture brand to grow even further while improving its services to different customers in varying locations,” said John who currently serves as the company’s managing director.

John got into the photo booth business in 2007 after experiencing the shortcomings of a mobile studio hired for his cousin’s birthday party. Then computer science major, he spotted the need for automation and efficiency in the service, leading him to design a promising prototype of the current booths used by his company today. The young pioneer then pitched the idea to Chiw and Alvin Bailon of the premier invitation maker, Printsonalities—a move which unexpectedly ushered a new generation for photo booth services by the name of Baicapture. 

Since its launch, the brand became known for its sleek photo booths, fun and hassle-free shoots, quick prints and comprehensive, first-class service. It also became known for providing pre-event consultations which allow the clients to choose customized backdrops and prints catering to their events, extensively trained on-site technicians, and the high-resolution digital copies of the photographs made available through the company’s website and the quirky USB flash drives which are given to the clients after every event.

“Our edge is quality,” said Jackie who currently serves as the company’s finance director. “You can see that quality in the print, the design, the booth, and the whole process from booking to execution. We also have a solid backend support. We’re also very eager because this is such a feel-good business.”

Now that it has captured several markets in the Philippines and abroad, with its coined tag-line “creating cameraderie” the company believes that it is ready to branch out. “We realized that in order to achieve growth for our business, we have to cater to other areas as well, John said. “We have moved into other areas but we figured that it’s better if the brand is being handled with a local touch. Through expansion, we also want to  reduce the additional transportation costs incurred by clients outside our operating areas. Because of that, we figured that the right direction for us is really aimed toward franchising.”

Currently, Baicapture’s local franchising program is divided into two packages. The standard package includes one complete Baicapture Photo Booth machine, trainings and manuals, market research and feasibility studies, free man power support for the franchisee’s first five events, pre-opening activities and support, and initial supplies. Meanwhile, the local area exclusivity package upgrades the standard package by providing franchising exclusivity in a certain area or province, and two complete booths instead of one.

For the company’s international franchising program, there are also two packages. The international standard package includes one complete Baicapture Photo Booth machine, trainings and manuals, market research and feasibility studies, pre-opening marketing collaterals and support, technical support via phone or Skype, aid in the securing of intellectual property rights, and initial supplies. Meanwhile, the international area exclusivity package upgrades the standard package by providing franchising exclusivity in a certain area or province and two complete booths instead of one. Additional booths for international and local packages may also be acquired for an additional price.

For more details about Baicapture's franchising packages, check out the directory here.