th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Bacolod Chk-n-BBQ House: Bringing chicken inasal to the global market

This provincial brand is starting to make it big locally and internationally.
By Ieth Inolino |


As chicken inasal concepts jockey for a place in the hearts of Filipinos, Bacolod Chk-n-BBQ House is quietly widening its reach outside the Philippines, beating its competitors in markets where there’s a big Filipino population. It now has three branches overseas and is slated to open six more within the year, while in the Philippines, it has eight branches, two of which are franchised.


Paolo and Josephine Bernabe, the chain’s founders, did not initially plan to go global. But when two German businessmen based in Dubai inquired about setting up Bacolod Chk-n-BBQ House in the United Arab Emirates, they agreed. Now, Bacolod Chk-n-BBQ House is also present in Kuwait and Qatar, and soon in Oman, Bahrain, Saudi Arabia, and Myanmar.



Beating other brands

“The Germans, our first master franchisee, actively searched, not only for our brand, but for other brands that have the potential to make it overseas,” says Paolo. In the end, after numerous visits and product tasting, the Germans brought the brand to Dubai, deciding it was “a good fit” for the Middle East market due to the food’s taste and quality. “[The decision] was a surprise to me because they have covered a lot in terms of studying our brand and our competition in the Philippines,” says Paolo.


Because their food made such a big impression on the Germans, the Bernabes are determined to deliver the same quality of food to their overseas outlets. “The food here in the Philippines is exactly the same as what customers abroad can expect. We use the same ingredients sourced locally and we ship them abroad,” he says. At the same time, the couple are making sure their menu and store design take into consideration the sensibilities of their market in the Middle East.


Local and global franchising

But beyond having a great product, their flexible franchise terms, plus their emphasis on long-term partnerships, enable the Bernabes to partner with diverse individuals here and abroad. “I believe we were able to expand overseas because of our commitment to our master franchise owners,” says Paolo, a second-generation restaurateur born and raised in Bacolod City, the birthplace of chicken inasal. His family has been in the chicken inasal business since 1976.


While having one master franchisee per country is ideal, a franchisee can also operate in various countries, preferably in the same region, provided they have logistics and manpower support.


The Bernabes are also growing their Philippine presence. They plan to add more stores and to strengthen support systems, such as their commissaries, trainings, and research and development. Proper sourcing and shipping of local ingredients will also be a priority to maintain the quality and taste of products here and abroad.




Franchise package

Total investment: P4 million

Franchise fee: P600,000

Contract term: 6 years

Inclusions: Use of trade name and proprietary marks, site evaluation, training of staff, procurement program, marketing assistance, operations manual, and research and development


This article was originally published in the June 2015 issue of Entrepreneur magazine. To subscribe, click here 

Photo courtesy of Bacolod Chk-n-BBQ House

Latest Articles

5 Things You Can Do if Someone at Work is Always Rushing You

How to respond when every little thing is marked URGENT!

byCharlene J. Owen of | August 18, 2017 00:00:00

PH Maintains Spot as Fastest-Growing Economy in ASEAN

The Philippines’ economic growth has been steady compared to that of its neighbors

byPauline Macaraeg | August 17, 2017 10:00:00

GDP Growth in Duterte's 1st Year Highest Among Past 5 Presidents

A look at annual GDP growth rates in the first full year of the past five presidents

byLorenzo Kyle Subido | August 17, 2017 10:00:00

Science Says: Don't Use Emojis at Work

Smiley faces could unfavorably tip the scales if you're trying to make a good first impression

byNina Zipkin | August 17, 2017 06:00:00

Attention Millennials: You Need This Advice to Be Successful

3 ways young entrepreneurs can earn trust in the workplace and succeed

byCandace Sjogren | August 17, 2017 02:00:00

“The Poor Are More Honest Than the Rich” — Washington Sycip

What I've Learned: Washington Sycip, 95, founder of SGV&Co. and the Asian Institute of Management

byAudrey Carpio for | August 17, 2017 00:00:00

Would You Invest Php2M-Php3.5M in a Franchised Stall of Kris Aquino’s Nacho Bimby?

She's opened 11 branches in 2 years but wants to build 20 more via franchising by end of 2017

byElyssa Christine Lopez | August 16, 2017 14:00:00

Top Executives’ Grad Schools: Men Are From AIM, Women From UP, DLSU

Only a handful of female directors in the biggest listed PH went to graduate school

byPauline Macaraeg | August 16, 2017 13:00:00

6 Things Your Small Business Needs to Spend More Money On

Businesses are incredibly difficult ventures to start

bySarah Landrum | August 16, 2017 08:00:00

Getting a Good Night's Rest Can Help You Focus and Your Brain Forget

Different phases of sleep affect how your brain processes information

byNina Zipkin | August 16, 2017 06:00:00

(Infographic) How to Win an Argument, According to Science

With a few simple tricks, you can consistently be on the winning side

byRose Leadem | August 16, 2017 02:00:00

Food Business Idea: Sell These Graham Balls for Php5 per Piece

You only need 4 ingredients to make these marshmallow graham balls

byCatalina Altomonte for | August 16, 2017 00:00:00