th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Franchise Talk: 8 Tips to Get the Most Out of Franchise Asia 2017 Expo

Come with an empty stomach--there's a Franchise Food Park!
By Sam Christopher Lim |



There are only a few days left before Franchise Asia 2017 Expo on July 21 to 23, 2017. Here are a few tips to make sure you get the most out of this once-a-year franchise event:



1. Get free entry to the Expo by pre-registering online or bringing a BPI Card

Get free entry by pre-registering online. Walking in on the day itself not only will take longer, but will also cost Php100. BPI clients can also get free entry by showing their cards during registration.



2. Skip the queue by pre-registering or going directly to the second floor to access extra registration terminals

There are dedicated lines for pre-registered guests for faster entry and there are also extra registration counters on the second floor. You can also visit the first-ever Franchise Food Park & Innovation Hub there.



3. Download the app to plan out your visit or review the list of exhibitors

With this year’s Franchise Asia Expo being 50 percent bigger and spanning two floors, it’s good to plan out the key booths that you want to visit. The app is available on both Android and iOS. 



4. Come in with an empty stomach (especially if you’re looking for a food franchise) 

With hundreds of food brands exhibiting, and the first ever Franchise Food Park, visitors to Franchise Asia will be spoilt for choice. Make sure you make room to try the various concepts in the Expo.



5. Book seminars in advance

There are simultaneous seminars happening throughout the three-day expo, where various learning opportunities are available. Business owners can learn How to Franchise Your Business, Why Invest in Indonesia or How to get Halal Certification. Potential franchisees can learn best practices in How to Invest in the Right Franchise.



6. Have an industry & investment capital range in mind

With over 600 brand choices, it’s important to start narrowing it down early on. Try to think of an industry you’re more passionate about—is it food? Retail? Service? Health? Education? In addition, start having an investment range in mind before stepping into the show. Is it a kiosk type franchise (around Php500,000 and below) or larger kiosks and stands (Php500k to Php1.5 million)? Or are you looking for in-line stores (over Php1.5 million) or international brands (over Php10 million)? Franchise Asia offers business opportunities in every industry and every investment level.



7. Bring calling cards

So you don’t have to continuously fill in forms, bring calling cards with your up-to-date contact details which you can easily give to brands you’d like to hear from.  




8. Visit the financing, technology, location and other partner booths

Franchise Asia is a one-stop shop for everything you will need. Aside from franchise opportunities, you have financing partners such as BPI Ka-Negosyo loans, technology partners such as PLDT SME Nation, mall and location partners to help you find the right locations, marketing and media partners to help your business grow and much more.



Bonus Tip: Sharpen your business skills by attending the International Franchise Conference (July 19 to 20) before the expo. Whether you’re already a business owner, a would-be franchisee or an MSME just starting out your business, the International Franchise Conference is a unique opportunity to learn from top leaders in the F&B, Retail, Marketing, Digital, HR and Finance industries. With over 50 speakers and 1,000 delegates from over a dozen countries, it’s the perfect venue to learn, to network and to accelerate the growth of your business.   






The Franchise Asia International Conference is happening on July 19 & 20 and will be followed by the International Franchise Expo on Jul 21 to 23 at SMX Mall of Asia. It is organized by the Philippine Franchise Association and co-presented by BPI Family Ka-Negosyo & PLDT SME Nation For more information, visit, or contact the Philippine Franchise Association at (+632) 579-4841 or 0999-8833732  


Chris Lim is the Chief Marketing Officer of Francorp Philippines (; President of U-Franchise Sales & Management (; and Chairperson and Director for Special Projects, ASEAN integration-Philippine Franchise Association.

Latest Articles

Where Is Social Media Headed in 2018 and Beyond?

Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments

bySerenity Gibbons | September 22, 2017 08:00:00

14 Proven Ways to Improve Your Communication Skills

Estimate the attention span of your audience, then cut it in half

byDeep Patel | September 22, 2017 06:00:00

10 Signs You've Got a Toxic Workplace Culture

Bro culture is bad news

byAmol Sarva and Jenny Fielding | September 22, 2017 02:00:00

Why Making Others Feel Important Will Make You Happier and More Successful

Learning to improve your relationships with people will help improve your chances of success

byBrian Tracy | September 22, 2017 00:00:00

Why is Malacañang Censoring Key Data From Cabinet Members’ SALNs?

Information blackened out include officials’ cost of acquiring assets and location of properties

byPauline Macaraeg | September 21, 2017 19:00:00

How Did the Declaration of Martial Law in 1972 Affect the Economy?

A look at the impact of authoritarian rule on infrastructure, debt, GDP and inflation

byPauline Macaraeg | September 21, 2017 18:00:00

Will Megawide’s Proposed Train Project Bring Relief to Commuters Along Flood-Prone España?

Billion-dollar project will connect LRT-1 with MRT-7

byElyssa Christine Lopez | September 21, 2017 12:00:00

The Surprising Second Act for One of YouTube's Biggest Stars

Connor Franta has begun planning for a life after YouTube -- building a business that, one day, he...

byLaurie Sandell | September 21, 2017 09:00:00

The 4 Skills Needed to Make a Great Impression

Check out the research behind the first few seconds of meeting someone and how to make a great and...

byVanessa Van Edwards | September 21, 2017 07:00:00

The iPhone of Drones Is Being Built by This Teenager

With the millions he's raised, his flagship product might become one of the most game-changing...

byJesse Hyde | September 21, 2017 06:00:00

Pinoy Kids Need Not Worry: It's Business as Usual for Toys "R" Us

Local franchise holder assures all 34 standalone branches and 44 toy box outlets are open ahead of...

byElyssa Christine Lopez | September 20, 2017 18:00:00

How Much is the Typical Filipino’s Budget for Buying a House?

Real estate portal Property24 profiles the typical Filipino property buyer

byLorenzo Kyle Subido | September 20, 2017 10:00:00