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JC Franchising: Fast food, fast growth

From a single food cart and after only 20 months, JC Franchising has grown into a network of over 50 franchised outlets nationwide
By Candice Lim |

In May of 2006, two childhood friends, Jonathan So and Carlito Macadangdang Jr., pooled P500,000 of their savings to establish JC Franchising Corp. Their company started out with a single Jo\\\'s Waffle House food cart on Quezon Avenue in Quezon City but today, after only 20 months, it has grown into a thriving business with over 50 franchised outlets nationwide. It has also diversified into three more snackfood brands: Red Ninja Dimsum, Chowwarma, and Burger Factory.


[related|post]At first, the two partners simply wanted to be franchisees rather than being franchisers themselves. Eventually, they realized that even if setting up their own franchising company seemed more difficult, it was the more practical and sustainable option. They were proven right by how well things turned out for the company under their management. Says So: "Since we have a good concept, good food, and a good business system, we didn\\\'t encounter that much difficulty
in running the business."


Indeed, after only three months in operation, the partners were able to add to the business three other fastfood brands as well as open a total of 50 outlets in high foot-traffic areas such as malls and schools. By end-2007 they were aiming to further increase that number to 80. The number of their employees has tripled to 36 from the initial 12--a workforce that they say is motivated to work harder and to stick with the company because of its solid compensation and incentive scheme.


A major factor in the continuing growth of JC Fran, by which the officials also call their company, is that it has kept its franchise packages not only highly affordable but also lowrisk investments with high earning potential. The franchise packages provide for comprehensive training of franchisees before they set up their food carts, assistance in choosing their site locations and in hiring their service crew, and continuing support through on-site visits, crew management, and
product research and development.


Says So: "Our company has grown so well because we always make an effort to put our customers first, and our commitment doesn\\\'t end when you\\\'ve already availed of the franchise. It\\\'s only the start."

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