Business is no longer confined to Manila, and many homegrown brands are proving this in their own way. In the case of Julie’s Bakeshop, it is through the Filipinos’ stomach. A bakery chain that traces its roots from a small town in Mandaue City in Cebu, Julie’s Bakeshop grew from a small store that supplied bread to canteens managed by its founder Julia Gandionco, to become the country’s largest network of bakeshops.
With its tasty yet affordable pastries in various shapes, sizes and flavors, and its hourly offering of hot bread, Julie’s has become habit for many customers, who have patronized the three-decades old bakeshop. Now with 600 operational outlets, Julie’s is a bona fide household name, top of the mind of millions of Filipinos looking for their daily dose of bread.
Joseph Gandionco, the youngest son of Rodrigo and Julia, and the new president and CEO for Julie’s Franchising Corp., is set on strengthening the legacy of his family’s bakeshop and moving it to the next level.
Gandionco narrates in the timeline below how Julie's Bakeshop grew from 1 to more than 600 stores nationwide.
1981: Julie’s Bakeshop opens its first branch in Wireless, Mandaue in Cebu.
1984: 10th branch opens in Cebu; the company forms RJ and Sons Commodities to streamline supply distribution to branches.
1988: First branch outside of Cebu opens in Iloilo.
1998: Julie’s Franchise Corp. is formed; first franchised branch opens in Mambajao, Camiguin.
2000: Julie’s Manufacturing Corp., the company’s maintenance department, is established.
2001 and 2002: RJ and Sons Commodities opens warehouse in Manila and Davao, respectively.
2003: Three companies of Julie’s merge to become Julie’s Franchise Corp. with three divisions.
2008: Julie’s opens its 500th branch in Zamboanga City.
2009: JFC inaugurates new office building in Pasig City, the RJ Corporate Center; achieves more than 600 stores nationwide.
Julie's Bakeshop franchise fast facts
Total investment: P2.7 million
Franchise fee: P250,000
Franchise package: Pre-opening launch, training, initial inventory, security deposit
Estimated payback period: 18 to 24 months