One of the eye-catching franchise booths at the 9th Filipino Franchise Show 2010 was a jeepney-shaped cart that was filled with local goods. Upon closer inspection, these products were made from the Philippines' agriculture produce. [Read more about the Filipino Franchise Show 2010 here]
Dubbed as the Pinoy Agri-Kart, a project of the Department of Agriculture and the government-owned Philippine Agriculture Development and Commercial Corp., the unique concept showcases a variety of Filipino-made products from the corn and pea snacks, to dried mangoes and fish, bottled jams and fruit preserves, and even the best of Philippine wines. [Read about the experts' outlook on food production here]
Minky Alba, unit head of Pinoy Agri-Kart, told Entrepreneur.com.ph that the franchise fee for the kart is only P100,000 with an initial inventory of P40,000 worth of products.
“This is a project that has been rolled out nearly three years ago, which we hope will be continued under the present administration. The Pinoy Agri-Kart is one way of promoting Filipino products in both domestic and foreign markets,” Alba said.
At present, several carts are already in Zurich in Switzerland, Shanghai and Beijing in China, and also in North America.
In the Philippines, the carts are starting to find their way to the international and domestic airports, obviously the ideal locations for the concept. [Read about the growth of domestic trade in the country here
“While it seems that the cart is limited to the tourism market, the local consumers are also a viable market as more and more people are looking for products from other areas of the country that are not readily available in the groceries," Alba said. [Find out here if you are ready to enter the food retail business]
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