Seeing the big picture: Baicapture and franchising
Popular photo booth brand is now ready for franchising.
Jun 22, 2012 13:00 pm
Popularly known as the automated photo booth service making rounds in numerous upscale events since 2007, Baicapture is now ready to take a shot at the world of franchising as it opens its doors to expansion.
Under the leadership of husband-and-wife team, John Bailon and Jackie Bailon, the booths have made its way to several key locations in the country like Cebu, Pampanga and Bataan; the brand has also been exported all the way to Singapore.
The company, however, realized that franchising is the key to other markets. “We believe that franchising will provide a chance for the Baicapture brand to grow even further while improving its services to different customers in varying locations,” said John who currently serves as the company’s managing director.
John got into the photo booth business in 2007 after experiencing the shortcomings of a mobile studio hired for his cousin’s birthday party. Then computer science major, he spotted the need for automation and efficiency in the service, leading him to design a promising prototype of the current booths used by his company today. The young pioneer then pitched the idea to Chiw and Alvin Bailon of the premier invitation maker, Printsonalities—a move which unexpectedly ushered a new generation for photo booth services by the name of Baicapture.
Since its launch, the brand became known for its sleek photo booths, fun and hassle-free shoots, quick prints and comprehensive, first-class service. It also became known for providing pre-event consultations which allow the clients to choose customized backdrops and prints catering to their events, extensively trained on-site technicians, and the high-resolution digital copies of the photographs made available through the company’s website and the quirky USB flash drives which are given to the clients after every event.
“Our edge is quality,” said Jackie who currently serves as the company’s finance director. “You can see that quality in the print, the design, the booth, and the whole process from booking to execution. We also have a solid backend support. We’re also very eager because this is such a feel-good business.”