A foreign franchise brand that is successful in the United States of America is not a guaranteed hit here in the Philippines. But how did McDonald's make it big here in the country? Entrepreneur.com.ph asked McDonald's Philippines chief executive officer Kenneth Yang on how they did it during last month's Franchise Asia 2011.
We also got the insights of a franchising expert on what lies ahead for franchising in the country and what franchise brands should we anticipate in the next few years. For the first part of this series, click here.