On December 15, 2009, Entrepreneur Philippines held the Ten Outstanding Entrepreneurs of the Year 2009 Awards Night at The Loft @ Manansala in Rockwell, Makati City. Also known as Entrepreneur 10, it is an award the magazine annually gives out since 2003 to small and medium-scale enterprise owners who have exhibited exemplary performance in the past year. This year's awardees come from very diverse industries and backgrounds, but the common thread among them is that they have not allowed the recent crisis to dampen their entrepreneurial spirit. Instead, they have risen to the greater heights and even helped buoy the Philippine economy during these challenging times. The Ten Outstanding Entrepreneurs of the Year 2009 Awards Night was co-presented by Nokia, Globe Business and Western Union.