Grow Your Business

With the myriad aspects that need your attention when running a business, it can be easy to overlook your product's branding. Branding is defined by the American Marketing Association as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

He says building a brand helps make decisions easier.  Branding also need not be expensive. It is a myth that it is only for the big boys, small business can also benefit. On the contrary, startup businesses need branding more because they are small. Dietzel  says, "Be more consistent in the way you apply it. Consistency is key."

Moreover, branding is vital because it is a tangible advantage that will allow you charge more for your goods and services. The brand becomes the justification when it becomes something aspirational.

-create instant awareness for a new product or service

-position brand by association

-add credibility to the brand

As with all things, there are also disadvantages to hiring celebrities-  more so when the personality traits of the celebrity are not aligned with the values that the brand represents. To learn how to choose  a celebrity endorser click here.

Below, the book enumerates the possible risks:

-overshadow the brand

-reduce credibility if there is no link between their area of competence and the brand

-become counterproductive when they are involved in some scandal

-also be expensive to use

• Motivate your employees to do their best
• 6 employment guidelines you need to follow
• Setting your personal and business boundaries
• Media attention a must for SME's
• Expenses that you can save on

• 10 cheap haunts for your business venture
• 10 tips to stand out from other merchants
• 99 ways to sell more, faster and better
• The employee handbook
• What makes Anne Curtis the perfect product endorser?