
And just like that, it’s the end of another year and the beginning of another one. And for the hardworking Filipino entrepreneur, the year has, overall, been a good one. [Read about the 10 Outstanding Entrepreneurs of 2010 here]
From January to July, net inflows of foreign direct investments reach $954 million, reflecting the positive outlook of investors on the country’s growth momentum together with the new administration. And according to the National Statistical Coordination Board, the country’s gross domestic product, the sum of all the good and services produced within the country, grew by 6.5 percent, higher than the government target of between five and six percent. And as Entrepreneur Philippines celebrates its 10th year this year, we look back at the 10 events that have shaped the entrepreneurial landscape in the past year.
1. Jollibee Takes a Bite of Mang Inasal

Who would’ve thought that a small fast-food kiosk that began with a 250 sq m space in the parking building of Robinsons Place Iloilo seven years ago would turn out to be the one of the country’s leading fast-food chains today? Jollibee did.
In what has since become a shining example of Filipino entrepreneurship and the biggest story of the year, in October of this year, fast-food giant Jollibee Foods Corp. announced their plans to acquire 70 percent of Mang Inasal to the tune of P3 billion. And in November, the deal was finally, well, finalized.
At present, Mang Inasal has 312 stores nationwide, 28 of which are company-owned while 284 belong to franchisees. Meanwhile, Jollibee has 703 stores in the Philippines, with 37 outside the country. [Read about Jollibee retaining Injap as Mang Inasal president here]
According to JFC chair and CEO, Tony Tan Caktiong, “Mang Inasal has successfully grown the grilled chicken in the Filipino cuisine segment of the fast food industry. It has been the fastest growing network in the Philippine food service business in the last three years, behind very good tasting food, excellent value, and focused branding.”
Considering that Mang Inasal has revenues of P2.6 billion a year, with system-wide sales of P3.8 billion, the price tag is spot on. Meanwhile, JFC, which also holds Chowking, Greenwhich, Red Ribbon, and Manong Pepe’s, made P38.4 billion for the first nine months of 2010, with system-wide sales of P50.8 billion in the same period.
Edgar Injap Sia III, the man behind Mang Inasal, was one of Entrepreneur Philippines’ 10 Outstanding Entrepreneurs for 2009.
2. Cebu Pacific Goes Dancing in the Public 
What’s not to love about the airline with marketing campaigns like “Hulyo Gonna Call”, “On Your Clark, Get Set, Go!” or “Kuala Ko Mahal, Hindi Pala.”?
In October of this year, the country’s leading budget airline operator was publicly listed at the Philippine Stock Exchange. Claiming to be the “largest airline by total number of passengers flown on domestic and international routes,” the market graciously welcomed the move. And with a viral video of their dancing flight attendants auspiciously released a few weeks before their big debut, the result was certainly something to dance about.
Opening at P129 per share, 3.2 percent higher than its initial price offer of P125, Cebu Pacific raised as much as P26.8 billion from its IPO (Initial Public Offering). It alsosoon became the largest local IPO in US dollars at $539 million.
[Learn how to take on an industry giant the Cebu Pacific way here]Part of the JG Summit Holdings Inc., Cebu Pacific is the leader is almost every category: domestic flights (55), routes (146), and destinations (33 domestic, 16 international), and is Asia’s third-largest low-cost carrier following AirAsia of Malaysia and Jetstar of Australia. Since it started in March 1996, they have transported more than 45 million passengers. Their secret: providing great value at low costs.
3. Philippines Becomes the Top BPO Destination in the World [Read about China's interest in the local BPO industry here] 
It was all just a matter of time.
In December of this year, the Philippines was declared the world leader in providing business support functions such as shared services and business process outsourcing (BPO), sliding past former number one, India.
According to IBM’s latest Global Locations Trend report, it was the first time that India, long recognized as the leading destination for BPO companies, ranked second. Meanwhile, the BPO industry in country is expected to post an annual revenue of about $250 billion by 2015, according to the Business Processing Association of the Philippines (BPAP), nearly double the expected $150-billion revenue of the industry for the year.
Most of the growth will come from call centers, which form the bulk of the BPO sector. Half of the 600,000 Filipinos working in the entire BPO industry are employed by call centers.
Behind India were the United States, Poland, China, United Kingdom, Colombia, Costa Rica, Fiji, Ireland, South Africa, Sri Lanka, Hungary, Australia, Egypt, Chile, France, Canada, Singapore, and the Netherlands.
4. Social Entrepreneurship Gains Ground with the Social Entrepreneur of the Year
Showing that the Filipino entrepreneurial spirit goes beyond the country’s borders, Gemma Bulos, a Filipino living in Manhattan, was recognized as one of Asia’s Social Entrepreneurs during the World Economic Forum’s Annual Meeting of the New Champions 2010 held in Tianjin, China last August.
Bulos, who established A Single Drop for Safe Water, was cited for her organization’s innovation “by teaching communities to create and run their own clean water systems.”
[Find out why "giving back" should matter to entrepreneurs here]Her advocacy began on a day most remember as 9/11. After seeing how a tragedy united a global community, Bulos gave away her belongings and using her savings, began traveling the globe to launch the Million Voice Choir. And in her travels she saw that the lack of access to clean water was a common problem in many countries. So in 2004, she founded a Single Drop to address the growing concern and need for clean and safe water. They are able to fund their operating costs through their training fees.
And in 2006, after training more than 100 people representing local government units and non-governmental organizations, A Single Drop opened its Philippine Office. The organization has now expanded to 11 countries in Africa and has been collaborating wit local initiatives in the US to introduce conservation technologies and rainwater harvesting.
5. Fashionalism 
Following the passing of former president Cory Aquino in August 2009 and the campaign period for the country’s national elections early this year, the Philippines was swallowed by a frenzy of nationalism that could barely be contained, so much so that people began to wear it.
From Team Manila’s pop culture-inspired t-shirts to the late Francis Magalona’s homage to the flag’s three stars and sun, Collezione C2’s use of the Philippine map and to Freeway’s tributes to the country’s national artists, fashionalism—or interpreting Filipino culture in fashion—has never been more in style. And while other brands have been featuring Filipino icons in their fashion before, the point reached its climax after a number of recent significant events.
[See 10 roads that lead to Collezione C2's 'Aha!' moment here]Founded in 1972, Collezione was already creating cotton sports shirts, polo shirts, blouses, and shorts. And somewhere along the line with the entrance of more affordable local retail brands, Collezione’s shirts and their trademark key logo faded into the background. But according to Joey Qua, Collezione’s CEO, the brand never really went away. After inviting celebrated fashion designer Rhett Eala as their creative director in 2005, Collezione made splash in the country’s retail scene with a trend that made people go, “Why didn’t I think of that?”
In an interview with Entrepreneur Philippines in the March 2010 issue, Qua said, “I was thinking of something visually unique to put on a few shirts and dresses, and the Philippine map crossed my mind, I though of how people wore the Ralph Lauren logo and I thought, why not the Philippine map? I asked myself if I could wear it.”
The result was an instant hit. Now, more than 2.4 million Philippine map-embroidered shirts later, Collezione is back on the, well, map, and fashionalism has never been bigger.
6. PNoy Promises Easy Paperless Business Registration
According to the World Bank, it takes 50 days to register a business in the Philippines. That’s 50 days of your life down the drain.
But in his very first State of the Nation address as the 15th president of the Philippines and the country’s second Aquino administration, President Benigno Aquino III promised to change “the never-ending horror story of registering business names, which used to take a minimum of four to eight hours depending on the day” and will now be cut down to fifteen minutes. He added, “What used to be a check list of thirty-six documents will be shortened to a list of six, and the old eight-page application form will be whittled down to one page.”
While good news to environmental people, it’s even better news for disillusioned would-be entrepreneurs tired of lining up in government offices for hours at a time, only to accomplish nothing by the end of the day.
[Read about the easier process of business name registration here]This year, the Department of Trade and Industry finally rolled out its paperless business registration system with a pilot test in Caloocan City in September. Following Executive Order 587, all government agencies and local government units are also expected to implement the paperless system. Not only do you save time, you also save trees.
7. Makati Central Business District Transforms [Is Makati the most business-friendly city? Find out here]
The bustling city of Makati that we know today is a far cry from what it was some 50 years ago. It’s difficult to imagine it now, but what was then a deserted swampland is now the Philippines’ premier financial district.
As the country’s central business district, Makati has become the headquarters of many multinational companies, banks, embassies, exclusive villages, shopping centers, and high-rise condominiums. In 2009, Makati City posted revenues close to P10 billion, second only to Quezon City with P10.5 billion.
And the company that’s been at the helm of Makati’s transformation is Ayala Land, Inc. As one of the country’s leading real estate developers, they have been primarily responsible for bringing the old Makati district into the center of commerce it has become today. And now, the city is about to transform once again.
Ayala Land recently unveiled its P20 billion plan to redefine the Makati Central Business District into—not just a commercial and business center—but a growing community where its residents are given easy access to the city’s new and better features, while growing the area’s natural scenery.
For starters, the redevelopment plan includes constructing more buildings—a Holiday Inn hotel, the Raffles complex, two BPO buildings, and two residential towers. There are also plans to improve the pedestrian framework and transport system through the creation of underground walkways, gateway structures integrated into the transport system, and a revolutionary Bus Rapid Transit system.
And then it gets better. Plans for redeveloping the Ayala Center with more retail shops and residential address are also underway, and expanding the city’s leisure spots like the Ayala Triangle Garden are also underway aimed to bring nature in the middle of the Makati urban jungle. Now, more than ever, businessmen and entrepreneurs are looking towards Makati as the place to be and live.
8. Multiply Goes to The Market
Before the entrance of social networking goliaths, there was Multiply. The site primarily aimed at online photo storage and sharing was a hit among the trigger-happy youth eager to document and upload every moment and users waited in bated breath for comments to reply to. Then there was Facebook.
People expected Multiply to suffer a quiet demise into cyberspace oblivion with the likes of MySpace and Friendster. But trust the entrepreneurial spirit of the Filipino to transform the photo-sharing site into what was perhaps the first online informal shopping destination in the country. Who could blame them? At virtually no cost, online sellers could set-up a free account, post photos of their wares, and wait for the orders to arrive.
[Read about Multiply.com setting up a Philippine office here]In the middle of this year, the people at the Multiply Headquarters in Florida recognized this growing and untapped base of users and created the “online sellers” feature, giving users a more user-friendly destination to sell their products and for potential customers to look for the items they want.
A few months later, Multiply created Multiply Market Place, the destination for all retail on the site, and created the Multiply Trust program to boosting the confidence of a buyer with sellers who have consistently delivered on the credibility and accuracy of their products
"Given the strong entrepreneurial spirit of people in the region, we are far from reaching the saturation point," said Claudio Pinkus, executive chairman of Multiply. In Southeast Asia alone, there are over 13 million users of Multiply with more than 55 percent using the Website as a shopping site. Now, more than 50,000 sellers from the country are on the site.
9. iPhone4 and iPad Enter the Market [Find out how to win an iPad here]
In an industry that’s continuously growing and changing, with competitors constantly outdoing each other and releasing better products at breakneck speed, Apple has taken the lead in almost every aspect. Apple posted record revenues of $20.34 billion and a net quarterly profit of $4.31 billion in the fourth quarter (July-September) of its fiscal year. With the release of the iPhone4 and the iPad, the company and its partly chewed-off logo established in 1976 further cemented itself as the industry leader. Their secret: innovation.
Dubbed by Time Magazine as one of the 50 best inventions of 2010, the iPad, essentially a tablet computer that allows you to browse the Web; send e-mails; store and view photos and movies; listen to music; play games; read e-books; and do presentations and spreadsheets combines form and function. In the first month of its release in the United States early this year, some 1 million units were sold. And as of October of this year, the general consensus is that 8.25 million units have been sold.
Then there’s the iPhone4, the newest and, so far, best version of Apple’s smartphone. The hoopla about reception problems barely slowed sales down as more than 1.7 million units were sold in the first three days prompting Apple CEO Steve Jobs to proclaim the June launch as “the most successful product launch in Apple's history."
10. Facebook Reaches 500 Million Users [Learn how to use Facebook as a marketing tool here]
Started in February 2004 in a dorm room, social networking giant Facebook has, in just six years, grown to gargantuan proportions. After officially accepting users in September 2006, the once small project by its creator and now CEO Mark Zuckerberg reached an astounding 500 million users in July of this year. Think of it this way: in January of 2009, Facebook only had a respectable 150 million users.
And now, a million-dollar movie and a Time Magazine Person of the Year cover later, the 26-year-old Zuckerberg has become one of the youngest billionaires in the world according to Forbes Magazine, and--promising to donate half of his fortune to charity--a budding philanthropist rubbing shoulders with the likes of Microsoft founder Bill Gates and financial guru Warren Buffet.
A prime example of continuous innovation and thinking out of the box, the site’s use has now gone beyond simply connecting to friends and relatives or archiving photos. Business, from small, medium, to conglomerates have found the site a cheap yet effective way to connect with their consumers by providing real-time updates and announcements, and opening the marketplace of ideas through suggestions and comments.
Facebook is continuously evolving and has set its sights on becoming a one-stop shop for all online activities. The goal, according to Zuckerberg, is to reach 1 billion users.
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