Ideas & Opportunities
Bottle caps recycled into eye-catching billboards
Jan 26, 2012
Remember when a plant billboard mysteriously grew out of nowhere along EDSA last year? Well, prepare to be amazed again as this time an entire billboard made out Coca-Cola crowns has risen up the highway.
This month, in line with its 100th anniversary in the country, Coca-Cola unveiled simultaneously in key locations across the country (North EDSA in Quezon City, Highway Seno in Cebu and Ulas Highway in Davao), three incredible tansan billboard structures- the first of its kind in the world. All bearing the special insignia of the brand’s 100th year celebration headlined with a simple “thank you” message. The eye-catching ads were erected to officially open up the year of happiness in the Philippines.
“We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. This is the reason why the beloved brand is still here, today. The billboards are a signal of the start of the biggest, yearlong celebration we’ve ever had in the Philippines yet and the whole nation is invited,” saidGuillermo Aponte, president and general manager of Coca-Cola Philippines.
There couldn’t be any more meaningful way to kick off such once in a lifetime milestone than with an iconic showcase befitting of a truly iconic brand. Even greater is the truth they stand for. More than merely symbolizing the brand’s 100-year presence in the Philippines, they represent a nation of happy people. With every crown come generations of stories of unrelenting optimism in the face of the gravest obstacles as well as the most memorable moments of sharing, bonding and coming together.
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