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Sales and Marketing
How to land your first contract
Putting your best foot forward can help you seal your first deal
Apr 20, 2009

Sales and Marketing
Keep 'em coming
Reward your loyal customers — it costs five times as much to find a new customer than to get a current customer to come back and buy from you again
Mar 10, 2009

Sales and Marketing
Time to export
Exporting is the best way to widen your market and increase your sales, but you’ll have to get ready for it
Mar 10, 2009

Sales and Marketing
Building Asia’s brands
It took American brands like Coca-Cola, General Electric, and IBM decades to become global brands. Today, an Asian company could build a ‘decent brand’ in three to five years—provided it buckles down to work.
Mar 10, 2009

Sales and Marketing
Selling your product
Still trying to figure out a sales presentation? Here are some tips
Mar 10, 2009

Sales and Marketing
Why you should consider doing business online
As its potential becomes better known, online selling is becoming a marketplace not just of individual sellers.
Mar 10, 2009

Sales and Marketing
From shy to shine
Marketing graduate heeds advice to "envision the future" and overcomes shyness to rise into a respected figure in retailing
Mar 10, 2009

Sales and Marketing
True blues
An enduring fashion statement in casual wear, Levi’s pursues vision that branded stand-alone shops are key to success in its retailing business
Mar 01, 2009

Sales and Marketing
Smooth Sailing
New management at clothing business Regatta works out a smooth transition that now helps propel the reinvigorated brand towards steady growth
Mar 01, 2009

“Joining bazaars is a surefire way of not just cornering clients but of networking as well.”

— Angela Rayos,  Alcohol Affair
(Entrepreneur, September 2009)

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