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Sell

All Fired Up

How to motivate your team so they will always be at their top selling form.

The Return and Exchange Policy

A retailer can build a good selling reputation by having a sound return and exchange policy in place.

Proof of Purchase

It's always a good business practice to issue receipts. Here's why.

Develop Customer Loyalty

More companies are using direct marketing as an effective tool for establishing and expanding a direct relationship with customers

Read the Label

Here are 3 important procedures that need to be observed in ensuring that the open-date marking system on packaged food products really works

Marketing That Sells

As small business owners you need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers

Spread the Virus

Word-of-mouth (WOM), or viral marketing, is catching on as a tactic to create demand for a product

Spend to make money

Instead of scrimping for marketing, entrepreneurs are encouraged to spend money wisely based on a clear, well-tailored plan to generate profits

Sticky Advertising

New ad model delivers revenues to WiFi hotspots

Attracting OFW dollars

Leading real-estate companies are coming up with even more attractive and affordable products to woo a cash-rich and growing market

A son’s luck

Disengaging from a thriving business owned by his father, new college graduate takes on the challenges of a Wyeth distributorship in his province