th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Staying healthy

Tap into the fitness industry and get a wealth of new business opportunities
By Jimbo Owen B. Gulle |

Meanwhile, like the tourism and wellness sectors, the Philippine fitness industry has grown steadily through the years, mirroring the explosive growth of the fitness industry in the United States, which is now valued at over $15billion. In the last five years, home-based gyms and local branches of international health clubs alike have sprouted on many a street corner throughout the Philippines, alongside a start-up boom in new badminton courts and boxing gyms as well.

 

So significant has been the fitness industry’s growth in recent years that the Association of Fitness Professionals of the Philippines (AFPP), the oldest existing and the most respected fitness organization in the country, had decided to change its name to Fitness Network Philippines (FitPhil). FitPhil says this was done to expand its scope and cover not only fitness pros and enthusiasts but other professionals as well from such allied fields as medicine, health care, education, nutrition, sports conditioning, and athletic training.

 

One other highly visible sign that more and more Filipinos are embracing a fitness regimen is the growing number of local branches of international health clubs. For instance, Gold’s Gym, the largest gym chain in the world, now has six branches in the Philippines. Fitness First, which began in the United Kingdom, now boasts of 16 regular clubs and two Platinum clubs in the country. This worldwide network of over 550 clubs had opened its initial outlet in the country in October 2001 at the Robinsons Summit Center in Makati City.

 

Shirley Quejada, president of FitPhil and a fitness consultant, says this growth is because more Filipinos are now aware and educated about the benefits of fitness as a lifestyle. She also says the RP fitness industry has not saturated the local market, and that its growth would be fueled by entrepreneurs setting up in locations targeting the middle class and the masses.

 

“They comprise a greater percentage of our population, and yet we don’t have enough centers to service them,” Quejada says. “We still have not saturated the upper class market which has the most disposable income, but there is more room for growth in the middle class and the masses.”

 

She also reminds new health club owners to take a more holistic approach toward “mind-body wellness” and that fitness is but another type of service business. “Investing in the right people for your fitness/wellness business and making them grow with you is the key,” Quejada adds.

ADVERTISEMENT - CONTINUE READING BELOW

 

Maria Laurita “Cucuy” Elorde, who manages the Elorde Boxing Gym chain, says people will continue to pursue fitness despite the economic downturn because they will want to stay healthy. “Although we were affected by the slowdown and have had less visits from our students, they still go back, because boxing is not an expensive way to keep fit,” she tells Entrepreneur.

 


Latest Articles

The Luxuries People Can't Live Without (Infographic)

A recent study found that more people would give up Spotify for Netflix.

byRose Leadem | September 20, 2017 08:00:00

The 3-Step Approach for Testing Out Your Business Idea

Here's how to learn the most from your potential customers and get honest feedback

byVanessa Van Edwards | September 20, 2017 04:00:00

How 6 Business Titans Created a Thriving Team

As the host of podcast Masters of Scale, Reid Hoffman asks everyone from Mark Zuckerberg to Sara...

byEntrepreneur US Staff | September 20, 2017 02:00:00

Financial Adviser: 5 Ways to Make Money from Freelance Consulting Without Losing Your Day Job

Long experience and deep knowledge in a field are key ingredients of a consulting career

byHenry Ong | September 19, 2017 12:00:00

Ex-BlackBerry PH Manager Raises Php32-M for Online Store Selling Electronic Gadgets

Poundit wants to be the top-of-mind for consumer tech products in the country

byLorenzo Kyle Subido | September 19, 2017 11:00:00

Franchise Talk: Wholesale Franchising With the Area Development Franchise

Area development franchises allow accelerated expansion for both franchisor and franchisee

byManuel Siggaoat | September 19, 2017 09:00:00

20 Outstanding Filipino Businessmen and Entrepreneurs You Should Know

Taken from Town and Country's 2017 list of 101 People You Must Meet Right Now, here are exceptional...

byPierre A. Calasanz for TownandCountry.ph | September 19, 2017 08:00:00

Why Achieving Your Goal Should Not Be the Most Important Thing

Everyone has the will to win. It's having the will to prepare to win and enjoying it that is much...

byDavid Meltzer | September 19, 2017 08:00:00

How to Make Meaningful Connections With People Who Are More Successful Than You

If you're always the most successful person in the room, you're hanging out in the wrong rooms.

byIvan Misner | September 19, 2017 08:00:00

5 Things You Need to Do When Bootstrapping Your Startup

Finance your own business and keep 100 percent

byJonathan Long | September 19, 2017 07:00:00

What Are the Country's Highest Paying Jobs in 2016?

Here are the top 50 out of over 400 jobs across 51 industries, according to the PSA

byLorenzo Kyle Subido | September 18, 2017 18:00:00

(Video) Who are the Entrepreneurs Behind the Deliciously Addicting Frankie’s New York Buffalo Wings?

Here’s the story of how the owners found their niche in the chicken food business

byEntrepreneur Staff | September 18, 2017 16:00:00