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How Two Guys Turned Frontrow International Into a Headline-Grabbing, Award-Winning Business

Here are five lessons you can learn from Frontrow President RS Francisco and CEO Sam Verzosa
How Two Guys Turned Frontrow International Into a Headline-Grabbing, Award-Winning Business

They come from different worlds. Francisco once wore many hats: actor, producer, and an advertising director. Verzosa, on the other hand, was an engineer and entrepreneur. Establishing FRONTROW, a multilevel marketing company offering health, beauty, and wellness products, proved to be a life-altering move.

With the success that FRONTROW has enjoyed for over a decade, they've expanded into brand integration, media partnerships, and the music, entertainment, and sports industries. Verzosa and Francisco built FRONTROW from the ground up, and their experience helped transform them into the entrepreneurs they are today. Here are five lessons they learned:

1. Be sensitive to the needs and promptly cater to the demands of your market

Early in the game, Francisco and Verzosa understood that there was a strong demand for effective health and wellness products, but they also knew the market would prioritize trustworthy brands. This prompted them to develop FRONTROW's first line of products: the award-winning LUXXE White Enhanced Glutathione, along with a roster of acclaimed supplements, namely LUXXE Protect, LUXXE Renew, LUXXE Slim, and the LUXXE Celebrity Soap trio.

They also saw a growing interest in Korean beauty products and eventually developed innovative skincare and cosmetic products such as the LUXXE White Reveal Dynamic Duo BB+CC Hybrid Stick and Instabright Body Creme.

2. Make excellence a part of your DNA

The company itself continues to win a fair share of accolades. FRONTROW owes its high-achieving DNA to Francisco—an award-winning actor and businessman—and Verzosa—an engineering major—who have both garnered recognition for being two of the country's top entrepreneurs and philanthropists.

3. Work with the right brand ambassadors

With the LUXXE brand becoming a household name and LUXXE White as the bread and butter of their business, FRONTROW's founders knew that they needed to boost their reach with international and local brand ambassadors or "BELIEVERS" that captivate their market—which include the undefeated boxer Floyd "Money" Mayweather and K-Pop group sensation MOMOLAND.

Even beauty queens—Miss Universe winners Demi-Leigh Nel-Peters, Iris Mittenaere; the country's very own Pia Wurtzbach; and the recently crowned Miss Universe 2018, Catriona Gray—endorse FRONTROW products.

4. Be a life-changer for your team

While FRONTROW is a distributor of health, beauty, and wellness products, it also thrives in creating opportunities for its team members.

Verzosa says, "We feel that it is our obligation to extend our help beyond FRONTROW. You must begin in your own backyard, and this is exactly what we did. We started by enriching and empowering the lives of our distributors, which has blessed us extremely."

5. Always pay it forward

In the last two years, the company has ramped up its charitable efforts, with programs such as the Balik Marihatag Back to School Program in Surigao Del Sur, as well as the Hope 4 Change Miss Universe x FRONTROW Charity Fashion Gala, which raised funds for the full education of children in Tondo.

Most recently, FRONTROW produced the 2018 Aliw Awards winner for Best Play, M. Butterfly, at the Maybank Performing Arts Theater, where 100 percent of ticket sales was donated to 30+ different charitable organizations.

The FRONTROW Cares Charity Music Festival—which supported different organizations such as Bahay Aruga, Happyland Tondo, and the elderly people of Anawim Rizal—as well as FRONTROW Cares's collaboration with Miss Universe Catriona Gray—which raised P1 million for the Gentle Hands, Inc. orphanage—were held last December 2018.

"There's no better feeling than being able to do what you love most for the benefit of other people, especially for those who are in need," says Francisco.

With a strong focus on reaping success for the benefit not only of its key stakeholders but for the less fortunate as well, FRONTROW International has become one of Asia's fastest-growing multi-level marketing companies. And with Francisco and Verzosa at the helm, it’s looking like FRONTROW will continue to grow in this direction for years to come—making them worthy of the title "Network Kings."

Get to know more about FRONTROW International. Check out the Game Changer Magazine, coming out this August:

Visit FRONTROW'S official website for more info.

This article was created by Summit StoryLabs in partnership with FRONTROW.

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