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All Articles by Jurgen Appelo

Startup Tips

You can't succeed at sales working in failure mode

Customers buy products because of effective marketing, not because of a salesperson.

by Jurgen Appelo  | June 02, 2016 11:00:00
Startup Tips

When clients ask for discounts, ask them, 'why?'

Set the line between incentives for a valued relationship and downright devaluation for your work.

by Jurgen Appelo  | April 20, 2016 09:00:00
Startup Tips

The 12 steps to happiness that you create (Infographic)

Happiness is something you create, not something you achieve.

by Jurgen Appelo  | July 06, 2015 02:00:00