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All Articles by Lida Citroen

Run & Grow

Does Your Reputation Need Rehab?

Even if your product and company are solid, if perception of you is negative, sales can suffer

by Lida Citroen  | June 11, 2017 06:00:00
Run & Grow

Here's How to Reboot Your Reputation This New Year

It's time to take stock, both of where you are and where you're going. Reputation means walking your talk

by Lida Citroen  | December 28, 2016 12:00:00
Startup Tips

7 types of people who could sink your brand

Identify the seven types of people who can cause trouble to your business.

by Lida Citroen  | January 13, 2016 01:00:00