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All Articles by Raymond A. Martinez

Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

by Raymond A. Martinez  | September 06, 2013 10:00:00
Business Ideas

Developing direct relationships with your clients

More companies are using direct marketing as an effective tool for establishing and expanding a direct relationship with customers.

by Raymond A. Martinez  | May 21, 2012 03:00:00
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