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Author Topic: Sibling run Makati Apartment Hotel  (Read 3395 times)


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Sibling run Makati Apartment Hotel
« on: October 28, 2012, 10:42:52 pm »
Hi Entrepreneur!                   October 28, 2012

I was wondering if Entrepreneur would be interested in writing a feature article on our business. The business concept originated from the experiences my siblings and I had while growing up travelling to all parts of the world ever since we were old enough to walk, as well as spending all our summer vacations in the 5 star hotel “Plantation Bay Resort and Spa” in Cebu which our uncle built and owns to this day. Since then, it has become second nature for us to stay in 5 star or no star accommodations both locally and abroad. Both of which are a lot of fun! We thus decided to set up our own sibling run apartment hotel.

Our apartment hotel is so popular that we have to currently decline 80% of the booking inquiries because we no longer have the space due to guests who booked earlier. Below is a brief background of how Alcoves Philippines came to be and why our “host oriented” service and our hobby of travel helped us create a unique and prosperous enterprise, as well as reviews from our guests who have come from around the world. 

Please feel free to check us out at or any of our other pages found below.

Who are we?

   My brother is a lawyer (28), my sister is a doctor (26) and I am a former professor of literature and now a current law student in DLSU Manila (24).

History of Business:

In November of 2011, we decided to make a small apartment hotel business in Manila which appealed to tourists as well as balikbayan Pinoys by charging a rate of $130 a night (P5,500), a rate we believed was fair due to the modern apartment design, the prime location of our apartments (right next to Greenbelt 5!), and our efficient “host oriented” service. We started by renovating our 2 bedroom apartment which was in shambles and had not been lived in for years. Then, we began marketing ourselves online on various websites, including the infamous “Trip Advisor.” We featured ourselves also on Airbnb and Roomorama. We now (1) renovate; (2) decorate; and (3) furnish apartments which we sublease from other owners for a period of 3 to 5 years. To cut costs, and because we feel we can do a better job anyway, we act as our own interior designer for all our rooms thus creating a modern aesthetically pleasing Filipino Apartment inspired by our Asian neighbours.

What sets us apart?

 What sets us apart from most hotels in the Makati area is that our service is what we call “host oriented.” Unlike in a regular hotel, at Alcoves, the host who replies to all inquiries for an incoming guest is also the same person who carries the guest’s bags up, as well as the same person who acts as a mini-tour guide for the immediate area. Our unique experience of travelling to so many countries allows us to make conversation with any incoming guest. Most often than not, we have either been to that guest’s country or city thus immediately creating trust and familiarity between host and guest. This is contrasted with the regular hotel which does not have a personal face and whose employees are mere strangers to guests.
How many apartments do we have?

   We own a 2 bed room unit, and currently subleasing one enhanced studio unit. We just recently entered into a sublease agreement for 2 other studio units and we will begin designing and renovating shortly.

Reviews from Guests from around the world:


   Let me know if you are interested or need further information for we are more than happy to provide it.

                                                   Rafael Lorenzo G. Conejos
Alcoves Philippines                                 Managing Host


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