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10 essential tips for your business web site (Part II)

What your web site needs
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Going online is a route most businesses take these days. With the advances in technology and more and more services for businesses and shoppers alike, going online is the newest trend in business, if it has not yet become a need.

Here is part two of the 10 things that Entrepreneur.com listed as what should be in the website of a small business:

6. An obvious call to action

 

"Tell the online visitors literally what you want them to do with clear tones of command," says Zhuang. "For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc."

And, he adds, call attention to your suggestion -- by using special buttons or highlighting the text, for example.

7. Know the basics of SEO

 

Your website won\\\'t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine.

"You don\\\'t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly," Wright says.

That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.

8. Fresh, quality content

 

For many businesses, your website is your first impression on a customer. You want to give them what they\\\'re looking for, and perhaps even give them a reason to keep coming back.

Wright says, "The user is looking for something. Make sure you give it to them.... [and be] sure your content is original, well written and valuable."

Fresh content is a goldmine for SEO, as well. You can keep your content from getting stale (and give your company some personality, too) by incorporating a regularly-updated blog or connecting in your social media feeds.

9. A secure hosting platform

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Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers.

"It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running," says Wright. "It is also very important to keep your content management system updated in order to stay one step ahead of the hackers."

10. A design and style that\\\'s friendly to online readers

 

Zhuang describes it in more detail: "Online visitors often scan through a Web page to sample the content first when they open a new Web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user\\\'s experience on your small business website, you need to organize the content for scanning."

He recommends three style points for online writing to keep in mind:

    * Break things down into short paragraphs, with headers if necessary
    * Use bullet points
    * Highlight important words or phrases.

Wright adds, "In the end, simplicity and basic colors are the best bet. Again, the content is the focus, not dancing clowns at the top of the page."

 

Related article:

10 essential tips for your business web site (Part I)

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