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10 Mobile Marketing trends in 2011

Mobile phones become more than just a gadget for calls and text
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 8. The re-emergence of mobile blogging

As mobile phones become more sophisticated and feature-rich, they are increasingly being used as a replacement for computers. With the introduction and adoption of tablet devices, the consumers now have greater speed, connectivity and battery life in their mobile devices.

Several writers/bloggers are already using these devices to pen down their thoughts. With processing power that allows for editing and upload of content in various formats, these mobile devices are fast becoming the preferred travel gadget for professionals and have created opportunities for the development of a whole new set of user applications. [Read more about mobile marketing here]

9. Continued proliferation of smartphones and mobile Internet advertising

It is expected that by 2011 over 85 percent  of handsets shipped globally will have browser capabilities. The relatively large growth in smartphones combined with their superior user interface will continue to encourage more people to access conventional websites on their mobile handsets. Business-to-consumer applications can be delivered using conventional Web tools as well as Web adaptation tools.


As smartphone penetration increases, more users will possess the technology to view richer content on their mobile devices making the medium extremely useful for marketers.  

10. Mobiles will jump onto the 3D bandwagon

3D technology is being incorporated in any and every gadget available in the market today. Mobile manufacturers have also experimented with the technology and Spice Mobility in India has already introduced a phone with 3D capabilities.

Manufacturers still have a long way to go in terms of creating a sophisticated 3D mobile device but the market will see a lot more experimentation in 3D phones in the coming year. The technology will lead to the development of new content and advertising avenues.


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