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10 most valuable global brands in 2011

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By Carlo P. Mallo |

Apple is now the most valuable brand in the world, says a study made by BrandZ, a brand equity and research firm.

After Apple, valued at $153.3 billion, replaced 2010\\\'s leader, Google, which fell to second place. Other leading names in BrandZ\\\'s Top 100 Most Valuable Global Brands include IBM and Microsoft.

There are only two food and beverage companies in the top 10: McDonald’s at fourth and Coca-Cola, sixth.

Only one Asian brand was able to make it to the top 10, China Mobile. AT&T, the only other mobile company in the top 10, ranked seventh.

Tobacco company, Marlboro, ranked eight. While energy and infrastructure company, General Electric, completed the year\\\'s list of 10 most valuable brands.

The Millward Brown report showed that most sectors also grew in value when compared to their pre-recession levels in 2008. The Top 100 brands increased 24 percent during that period, demonstrating the resilience of leading brands and suggesting the economy has shifted from recovery into real growth. “In fact, the Top 100 brands have added $500 billion in value since 2008,” the report said.

According to the company’s website, the BrandZ Top 100 Most Valuable Global Brands is the most comprehensive annual ranking of brand value. The methodology was developed by Millward Brown Optimor, which analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations.

The study of BrandZ focuses on establishing the value of the brand rather than the company.

“These valuations are critical to the CEOs, financial and marketing executives, security analysts, institutional investors and others who depend on well-researched, reliable information for the assessments and comparisons that lead to well-considered decisions,” the website of BrandZ said.

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