Long gone are the days when you can relax in the confines of your office, pop out a cigar, and confidently say: “If I build it, they will come.”
[related|post]With the exponential growth of the Internet and the advent of high-tech multimedia gadgetry, everything just seems so instantaneous and within reach. Though this may sound really good for consumers, it may not necessarily be for your business. Why, you might ask? Well, let’s just say that you’re practically in a huge tug-o-war for a person’s scarce attention whenever you market online.
Hence, the Internet is about building something and reaching out.
To become successful in this online world, the first rule is to embrace the fact that the Internet’s a totally different beast compared to traditional media. The Internet is the individual consumer’s domain, and that there’s virtually no room for any type of “megaphone marketing” online.
If you’re really serious about making it big online, then you should be thinking within the lines of engagement and interaction. But before you even get there, you should first ask yourself: Where is my business online?!
There are three surefire ways to get your business the attention it needs, and I’m not talking about mere eyeballs—I’m talking about attention that sticks, and attention that translates into waves and waves of online conversations building your brand the presence it needs.
1. Search Engine Marketing
If you want to do some in-your-face marketing to approach your customers head on, then there’s no better way to do this but through SEM or search engine marketing. In fact, majority of the Web’s population start their online journey through a search engine, hence, it just makes sense to be readily visible via search.
What makes it different from your traditional marketing efforts is that the experience of searching can never be more personal and finding the information you need via search accounts a lot for relevance—you need to be relevant and you need to explore SEM!
So what exactly is search engine marketing? Practically SEM can be divided into search engine optimization (SEO) and paid search (PPC Advertising). SEO, fundamentally being a set of methods that make it easier for search engines to find, include, and categorize your Web content on search results while paid search or PPC (pay-per-click) advertising, simply put, is advertising via search engines (that is, either sponsored search results or text ads).