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4 businesses that will benefit from Google Maps

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Did you know that you can make Google Maps, a free-to-use web application, work to your company’s advantage?

Orange & Bronze Software Labs, a company that customizes applications using Google Maps, said Google Maps API Premier allows corporate users to build and integrate fully-interactive Google Maps on their public and internal websites. Because it is cloud-based and free, all you need to make Google Maps work for you is a working personal computer with access to the Internet.

Entrepreneur.com.ph asked Orange & Bronze Software Labs president Calen Martin Legaspi what kind of businesses will actually benefit from Google Maps.

1. Logistics
Whether you are starting a taxi service or a delivery system, the Google Maps is your best companion. And yes, it’s for free. “(Fleet vehicle) owners can manage their vehicles offsite; this also allows delivery and cargo companies to track and control shipments if it’s being brought to the right direction,” Legaspi said.

2. Food
“SMEs can analyze data better by having a visual representation of company data. For restaurants, they would know what food on their menu sells better in a particular branch compared to another branch,” said Legaspi, adding that this will result in better planning on what kind of food to stock up on in specific branches. The same is also applicable to grocery store and food cart owners.
 
3. Real estate
With the Google Maps program, real-estate brokers can map out the properties they have that are for sale or for rent. It will be easier for prospective tenants to actually see the exact location of these properties.

4. Retail
“With Google Maps, you will be able to see where there is foot traffic, and what kind of products people actually buy in the area,” Legaspi said. Basic information is the primary secret that will lead to the success or failure of a retail business as the retail store owner can tweak the store--from stocks to design--to the taste of the customers in the area.

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