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5 key areas of improvement for tourism-dependent micro retailers

And how you can benefit on a new learning program
By Carlo P. Mallo |

The Philippine Retailers Association (PRA) and the Department of Tourism have teamed up to bring the best practices in retail and tourism trends to micro-entrepreneurs in popular tourist destinations in the country through the Lakbay-Turo para sa Micro-Tourism Enterprise program.

Dubbed as TURISTA-RA Na!, the program aims to help improve the operations and products of tourism-dependent entrepreneurs with free seminars nationwide. The program are planned to initially run in the following areas: Baguio, Bohol, Boracay, Mactana nd Palawan. Proponents of the project, however, are open to eventually bringing the program to other parts of the country to help more people involved in tourism-related enterprises.

"Learning from the retail experts will definitely have a big impact on the small and micro entrepreneurs," said Alegria Limjoco, PRA vice president. "They can improve their services, think and create new ways on how to attract tourists to buy and avail of their goods and services, which in turn can make their businesses grow."

Tourism continues to be a growing industry in the Philippines and local retail is among its biggest beneficiaries. In 2010, as much as 27 percent of the total tourist spending reportedly went to shopping.

To further maximize the benefits in tourism, the PRA identified five key areas of improvement and how TURISTA-Ra Na! aims to help micro-entrepreneurs.


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