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5 pointers for your marketing strategy

What you should watch out for when promoting your goods
By Entrepreneur Staff |

Marketing your products can be as easy as telling them what your brand and product is all about. But it goes beyond that. Entrepreneur.com listed down  five points that you should consider when assessing the marketing strategy that you are using in promoting your products.

1. Nothing matches

 

Strong brands consistently deliver on their promises to consumers in every brand interaction. Inconsistent messages and visual imagery can confuse consumers, forcing them to turn away from your brand in search of one that does continually meet their expectations. If your website, signage, ads and marketing materials look like they come from multiple companies, then you need to redesign them so you communicate a consistent brand at all times.

2. You don\\\'t know what you want

 

If you haven\\\'t mapped out your one-year and five-year goals, then your marketing efforts might not be helping your business. Take some time to determine your business objectives and then revamp your brand and marketing efforts to help you reach those goals.

3. You don\\\'t know how to connect with customers

 

If you don’t know who you need to connect with and where to find them, then you could waste a lot of time building relationships with people and spending time in places that won’t drive the business results you need. Instead, define your target audience and determine what benefits and messages matter to them. Only then can you find where your target audience spends time (for example, watching television, listening to the radio, on social media, reading blogs, and so on), so you can connect with them and deliver the kind of valuable information and conversations they want and need.

4. You\\\'re talking only about yourself

 

It\\\'s important to strike a balance between being social and only self-promoting. Socially, if you talk only about yourself all the time, no one will want to hang out with you. You should take the time to get to know people -- in person and on social media sites like Twitter, Facebook and LinkedIn -- and build relationships with them. Cultivate these relationships to help build brand loyalty and advocacy. You shouldn\\\'t interrupt people with marketing messages. You also need to engage them with meaningful content and conversations.

5. The competition looks better than you

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If your competitors\\\' message and look outshine yours then you might need to make a change. The idea is to stay ahead of the curve without copying your competitors\\\' marketing for the sake of keeping pace. If you don\\\'t look and sound equal to or better than your competitors, then there is no reason for consumers to do business with you. Determine what differentiates you from your competitors and what benefits you can deliver to consumers that your competitors cannot. Once you know what those differences are, make sure the world knows them, too through your branding and marketing efforts.

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