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5 secrets of a successful marketing campaign in the beauty industry

Tips from Dr. Vicki Belo
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Known for its strong marketing campaigns--sexy billboards strewn along EDSA, sizzling advertising spreads on glossies and dozens of celebrity greetings in different TV shows--the Belo Medical Group has changed the way people perceived plastic surgery in a snap, and the way plastic surgery was marketed in the country.

"Having people talk about your products is still the most effective endorsement," said Dr. Victoria "Vicki" Belo, founder of the Belo Medical Group. "Word-of-mouth is still the best marketing campaign there is right now."

While there is quite a number of plastic surgeons in the Philippines, it was only Belo who made the terms household names out of medical terms, making them easy to remember. In the Philippines where cosmetic alteration used to be taboo, plastic surgery has become practically synonymous with the Belo brand. How did this all happen? Belo shares five proven secrets of an effective marketing campaign.

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