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5 tips to remember when choosing a celebrity endorser

From the country\\\'s top endorsers themselves
By Carlo P. Mallo |

Getting a celebrity to endorse your product or brand is a dream come true for most entrepreneurs. In a highly-commercialized world and in a showbiz-crazy country like the Philippines, it’s difficult to imagine a successful endorsement if it\\\'s not a celebrity who is doing it.

But how does an entrepreneur choose the right celebrity for a product endorsement? asked two of the most sought-after celebrity endorsers in the Philippines today to get tips on what you should look for in a celebrity endorser.

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