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7 steps to creating the best sales team

There are two occasions when service is crucial: in sports like service or volleyball, or in a business. If you ace your service, then you\\\'re on track to winning the game
By Peter Imbong |

The proficient performance of duties by a company’s employees is a business in itself.

In most businesses, the product or service takes the front seat. However, it’s the faces that present your product or perform your service that can either make or break the deal. The sales staff of the following businesses has proven that when you know how to keep your customers happy, they’ll keep coming back for more.

Whoever said good help is hard to find have not met these cool sales people.



Turning Japanese
 
Opened in July of 2005, Red Kimono has been known for its modern and innovative approach to Japanese cooking while keeping traditional elements of the cuisine. Five years and six company-owned branches later, their kimono has never been redder.

While customers enter their doors for their sushi bar selections and maki masterpieces, they stay because of their pleasant and accommodating sales staff.



Here are seven ways these establishments train their staff to give the best customer service:

1.    Continuous improvement

In keeping with their Japanese roots, Red Kimono employees are embedded with the philosophy of  kaizen—the Japanese term for “continuous improvement.”

According to Red Kimono president, Michael Dargani, “We like to think that our employees are unique in that they are always looking to improve themselves. We encourage employees at all levels to give input in any area. This contributes to our ‘continuous improvement’ philosophy.”


2. A combination of training programs

Red Kimono uses a combination of different training programs. In a classroom setting, employees first receive instructions on company rules and the basics of food and service standards. They are then assigned to one of their outlets where they train under the guidance of the branch manager.


3. Buddy system

“We also have a buddy system where trainees will ‘buddy-up’ with a more experienced member of the team who will basically show them the ropes for two to four weeks,” says Dargani.

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4. Refresher programs

Refresher programs are also scheduled during the year. “We are in the pursuit of perfection,” Dargani says, “and that is a never-ending process.”

 


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