In the past, Internet marketing consisted of starting a website and placing ads on other companies’ sites. Today, it has evolved into a wider mixture of components that a company can use in order to increase sales, whether the business is 100 percent online, partially online, or not on the Net at all.
[related|post]Internet marketing is quickly becoming one of the most important parts of the marketing mix for almost all major corporations. For many online companies, Internet marketing is the only method of marketing that is practiced.
For the most part, Internet marketing uses the Internet to accomplish these tasks:
• Communicate to your target audience your message about your company as well as your products and services online;
• Research the demographics, needs, and preferences of potential and established customers;
• Sell ad space, goods, or services online.
The components that can be included in an Internet marketing campaign are:
Business Website. This is setting up a company website that includes images, text, video or audio that are used to get your company’s message out, and makes your potential and existing customers aware of the benefits and features that you offer through your products and services.
You may want your website to have the ability to catch leads from possible customers, or sell services or products directly online. It can also serve as the online equivalent of mail-order catalogs and brochures. A website is a great way to establish an identity for your business.
Search Engine Marketing. This is marketing your business on the Internet through search engines (Google, etc.) by improving the natural ranking of the website through pay-per-click ads, pay-for-inclusion listings on website directories, and search engine optimization (SEO).