Google announced its annual Zeitgeist in the Philippines, a look at 2012 through the collective eyes of Filipinos on the web. The 2012 Year-End Zeitgeist offers a unique perspective on the year\\\'s major events and hottest trends based on searches conducted in Google.com.ph.
This year’s Zeitgeist for the Philippines shows how the nation celebrated various victories of fellow countrymen such as Filipino-American Jessica Sanchez’s first runner up win in American Idol season 11; former chief justice Renato Corona’s impeachment; Filipino teenage martyr Pedro Calungsod’s sainthood, making him the second Filipino Saint. They also paid attention to the win of Barack Obama over Mitt Romney in the US Presidential elections; the franchising of noontime show Eat Bulaga in Indonesia; and the temporary restraining order on the Cybercrime Law after Pinoys launched various protests — one of them in social media where users changed their profile pictures with a black profile and cover photo.
This year’s list also demonstrates Filipinos’ inclination to be involved in and informed of relevant news, whether it is about entertainment, sports, or political news. The extensive use of social networking websites like Twitter, Facebook and YouTube allowed Pinoys to voice out their opinions and be indirectly involved in the issues and news in the country. An example of this is the proliferation of the YouTube video of Philip Morris employee Robert Blair Carabuena confronting an MMDA officer, which is one of the most searched news for 2012. However, this form of freedom of speech online raised a lot of controversy when the government enacted the Cybercrime law, which was later put under a 120-day temporary restraining order. Cybercrime law is the third most searched news this year.
Pinoys also became involved with the various tragedies in the nation, with the death of celebrities or personalities such as Dolphy, DILG Secretary Jesse Robredo, singer Whitney Houston, singer Karl Roy, and Ramgen Revilla.
As with last year, the top trending searches this year include the computer games Angry Birds, Tetris Battle, a multiplayer tetris game, and Dragon Nest, a massively popular multiplayer online role playing game (MMORPG). It can also be noted that the top two trending searches - Simsimi and Angry Birds - are mobile apps, which indicate that Pinoys are increasingly using smartphones and keeping up-to-date with smartphone trends.
Other trending searches include ‘Super Bass lyrics,’ Korean musician PSY’s Gangnam Style; and the Asian-American basketball player, Jeremy Lin.
The Manila Ocean Park peaked this year as the most searched local travel destination. Other most searched Metro Manila destinations include Club Manila East and Greenhills. Pinoys are also seeking the other wonders of the country, including Cagayan de Oro and Abra.