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Ad spending grows in Asia Pacific

Research firm Nielsen reports that ad spending continues to rise in Asia
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Ad spending in all countries in the Asia Pacific region continues to gain momentum in the  first three quarters of the year, research firm Nielsen reports.

“Several Asian economies have been tackling rising inflation and introducing a tightening of stimulus spending, including China, which saw ad spend growth decelerate to seven percent. However, China’s consumers remain upbeat and the growth engine of Asia still dominated main media ad spending, with 68-percent share in the region,” Richard Basil-Jones, Managing Director of Nielsen Media Asia Pacific, said.

Ad spending across the region grew to $37.1 billion, an increase of   nine percent in the third quarter of 2010 compared to the same period in 2009. [Read how to use Facebook and Twitter to boost your business here]

China placed first in terms of revenue with $25.1 billion, followed by Indonesia with $2.2 billion, Hong Kong with $2.1 billion, India with $1.8 billion, Australia with $1.7 billion, and South Korea with $1.02 billion.

The Philippines came in seventh with $907 million, Thailand with $619 million, Malaysia with $517 million, New Zealand with $381 million, Singapore with $301 million, and Taiwan with $171 million. [Read about the growing popularity of web shopping in Asia here]

“Putting the third quarter’s decelerating trend across some markets into perspective, however, for the year to September 2010, main media ad spends showed a 14-percent lift over the corresponding period in 2009, and even more impressively, a 34-percent increase over the same period in 2008,” Basil-Jones added. “This result reinforces the belief that for most markets, real growth in advertising activity is already well ahead of the period prior to the global financial crisis and suggests that despite some slowdowns in the third quarter, the region is remaining well ahead of global ad trends.”

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