The half million couples tying the knot in the Philippines every year provides a huge market that even new players in the highly competitive wedding industry can tap. In the past two years, many new and creative players have broken into the wedding scene and are now enjoying their share of the market, which is hugely driven by referrals and word of mouth.
Indeed, personal connections can give rise to business opportunities even after the wedding- wedding 'treps often end up supplying the needs of other events in the couple's life, like birthdays, baptisms, and other family gatherings. Having personal connections with other suppliers helps as well- working closely with and referring business to other suppliers can boost your visibility. Here are some ideas for the entrepreneur who wants to say "I do" to the wedding business.
Catering, Food & Beverage
A good recipe for catering business is equal parts good food and excellent service. Capture the wedding market by coming up with packages and come-ons that appeal to couples. Brides look for packages that supply most of their needs- such as wedding cakes, favors, and bridal cars- and would rather deal with one point person than several people. Consider smaller F&B endeavors such as mobile bars and food stations like dessert bars, which are also gaining popularity at wedding receptions.
Print Products & Graphic Design
Couples often customize wedding invitations and other printables and looks for artists who can execute their desired design. The artist, in tandem with the printer, can come up with bags, mugs or other giveaways items.
Cakes and Other Baked Goods
Gone are the towering wedding cakes of yore. Couples are now looking at smaller, sleeker versions which startup bakers can easily do. Home bakers who whip up cupcakes and cookies may also market their goodies as favors and giveaways.
Accessories & Favors
Hobbyists who enjoy creating baubles such as costume jewelry, butonnaires and headpieces may market their wares to brides looking for gifts for their sponsors and entourage members.
Photography & Videography
Couples look for photo and video suppliers who can tell a story without words. Attention to detail and clockwork precision are a must for those who wish to venture into photography or videography. Providing photo booths and photo books is another option.
Hair & Makeup
Special skills are required to enhance a bride's natural glow on her big day. The challenge is keeping up with the trends and knowing that a bride's makeup needs depend on the location and time of her wedding.
Individuals who are detail-oriented, organized and have time-management and people skills may take planning and coordinating weddings. You can choose to be hands-on from the start (usually 3 to 6 months before the wedding) or come in on the day itself to make sure everything goes according to plan. Solid networking connections are a good investment.
Brides are always looking for people with a knack for making wedding visions come to life, whether it's transforming a venue into an English garden or dressing up the couple according to their preferred style. A background in visual merchandising or fashion styling will come in handy as well as an inexhaustible resource for props and accessories.
Are you looking for wedding suppliers? Check out our listings here.Jamie Lyn Arcega is the general manager for BridalBook,the online wedding supplier directory and wedding planning resource by Summit Media.