The country\\\'s leading telecommunications companies announced their support for Tingog 2015, a pioneering SMS-based citizen feedback initiative that aims to promote the effective delivery of basic services for the realization of the Millennium Development Goals (MDGs) by 2015.
Globe, Smart Communications and Sun Cellular expressed optimist on the potential impact of the program as both an engagement and technology platform. The word \\\'tingog\\\' is a Bicolano and Cebuano term for voice. So far the program has been piloted in Tabaco City, Albay, enabling citizens to make their voices heard on issues such as maternal, neonatal, child health, and nutrition services.
Using the TINGOG 2015 platform , citizens of Tabaco can now report and send feedback on public health services. Rallying behind the initiative, Globe, Smart Communications and Sun Cellular agreed to charge a reduced rate of P1.00 per SMS reoort sent to the special number 2015, instead of the standards P2.50 per text.
In the country, the proportion of births attended by skilled health personnel remains short of the 100 percent target, achieving slow progress from 58.8 in 1990 to 74.3 in 2009. Data from the National Statistical Coordination Board shows that the national mortality ratio per 100,000 live births increased from 221 from 95 in 2010 and 97 in 2011. "We must bear in minda that MDG commitments can be fulfilled only when they reach the poorest and those in the need," said Minar Pimple, Regional Director for Asia and Pacific if the United Nations Millennium Campaign, the organization supporting TINGOG 2015.